Did you know that more than 336 million people use Twitter every month? Yes, Twitter is that popular despite it being controversial. And yet, trying to find the right Twitter header size guidelines online can be like looking for a needle in a haystack.
But don’t worry, we’ve got you covered. In this post, we will explain what the ideal Twitter header size is and how to choose the best Twitter header image for your marketing campaigns. (And don’t forget to check out our innovative Uniclix Twitter Booster to expand your social network.)
The Right Twitter Header Size Dimensions
Okay, so the perfect banner size for Twitter is 1500 x 500 pixels (px). The profile picture size is 400 x 400 px and the safe area is 1500 x 360 px. The accepted image formats are PNG and JPEG files while the maximum file size is 2MB.
Creating an image with 1500 x 500 px dimensions sounds very straightforward, right? Well, it is, as long as you keep the following factors in mind:
- Even though Twitter accepts the GIF file format, Twitter Header size doesn’t support animated GIFS at this time.
- Your Twitter cover photo size should be 1500 x 500 px but all the significant elements should not exceed 1500 x 360 px.
- Keep the profile picture area (located in the lower-left corner) clear from any elements.
During our research, we found that these Twitter header size guidelines of 1500 x 500 px are often overlooked by even the leading brands in the market. For example, look at this one:
This is the official Twitter cover photo size of Pampers which is a globally-recognized American brand of baby products. And yet not the only top part of the image is cut-off but so is the text in the bottom-right corner.
We were genuinely surprised to find that some of the gigantic brands that have obviously spent big fortune to create a gorgeous Twitter banner and call-to-action, didn’t even care that the most important part of their Twitter banner is cut off!
Here is another example of what we are talking about:
This above Twitter banner belongs to Boeing; the multibillion dollar aerospace company! It’s a good thing they don’t have any text in their Twitter header image or it would’ve definitely been cut off.
And don’t even get us started on this one:
Not only the top portion of the text is cut off, some of it is hidden behind the profile picture. And why is everything looks so zoomed out? No. just no.
We are giving you these examples to help you understand what you shouldn’t do. All these above brands are already established, and their followers may not care how their Twitter header looks like. But if you’ve just started out and your brand is, well, brand-new, then this type of sloppy work may send the wrong message to your audience.
If you’re not sure you can create an impressive Twitter banner on your own, you can use Uniclix Twitter Scheduling Features. In addition to scheduling posts as normal, the Uniclix tool also helps with banner creation and content curation.
While Uniclix Twitter Booster tool can help you curate posts based on specific keywords and hashtags (to create the most audience-relevant content), the Uniclix Twitter Scheduling tool will publish your posts according to what the metrics decide is the best time (to get maximum engagement).
Twitter Header Size: Best Practices
Twitter has grown into such a crucial social media platform today that any business and/or professional worth their salt has a presence here. According to a recent study, nearly 75% of all brands and business owners use Twitter to market their products and services.
And the banner image is one of the most important parts of a Twitter business page. When is the last time you put some serious thought into your Twitter header picture?
Your Twitter banner is the first thing people notice when they land on your Twitter account. And brand awareness tends to be one of the biggest benefits of Twitter; it’s where thousands of potential customers find your brands.
Also, Twitter header are more than a first impression. They serve a purpose in boosting your marketing campaigns as well by encouraging your audience to take action. For example, Netflix is using its Twitter cover photo size to promote its new series “Elite.”
Whether you are representing yourself or your business on Twitter, it really doesn’t take much long to find a great picture for your Twitter header.
As we said earlier, if you don’t put an effort into uploading a high-quality picture, it inadvertently displays a lack of regard and professionalism for your presence on Twitter. Why should people follow you if you don’t even care about making your profile picture look good? This one single factor can have a negative impact on all your future content efforts as well.
With that in mind, here are our top tips to consider when creating your Twitter cover photo size.
Your Twitter banner should have an emotional appeal
Making an emotional connection with your banner is critical otherwise it will appear too boring. A picture is indeed worth a thousand words and it can have a heartfelt impact. A well thought-out, high-quality picture can get your message across faster than any text.
Look at the above example from Vodafone’s Twitter header; it effectively makes an impact on the Twitter users and encourages them to follow the brand.
Your Twitter banner should be visibly connected to your business
Whether you are promoting your brand or a specific campaign on Twitter, your audience should be able to make a connection between your brand and your Twitter account. Use an image that not only looks appealing but also supports your marketing message.
Here is a good example from Etsy’s Twitter account:
For those of you who don’t know, Etsy is an e-commerce portal that sells vintage and handmade products like jewelry, stationery, clothing, etc.
So, it’s only right that the brand would use an artsy collage of images to display their DIY roots. The picture correctly represents everything Etsy has to offer, from stunning flowers to office supplies.
Keep the Twitter header clutter-free
Everybody and their dog seems to be aware of that (in)famous study that proved that an average human’s attention span is now less than that of a goldfish. So regardless of how much value you want to offer your potential customers, your Twitter header content must be limited to a couple of sentences.
Make sure your Twitter header isn’t full of “stuff” since the majority of people don’t take the time to look closely at the details. Don’t forget to use negative space and contrasting colors to ensure your message stands out.
If your Twitter header image has any text, keep it short and easy-to-read. Remember, over 80% of Twitter users access the site via mobile devices which are usually no longer than 5.5 inches. So don’t try to cram up too many details in the space.
If you don’t know how to create a Twitter header that’s consistent with your brand’s message, give Uniclix a try.
With the help of Uniclix Twitter Booster, we can help you create a banner that supports a specific campaign, shares your brand values, displays your product, or reminds audience of your brand in some other meaningful way.
How to create your perfect twitter header size image
Let’s see where you can find images to use for your Twitter banner.
When it comes to your options, you can either use an image from your personal library or find a picture online. The easiest way would be to use a stock picture. You can simply download paid or free stock images for personal use. Feel free to check out this post that lists 30+ websites where you can high-quality and free stock photos.
Whichever picture you choose, make sure you have the legal rights to use it in your Twitter header. Most of the stock photography sites mentioned in the above article allow their pictures to be used for commercial purposes so you won’t have much trouble finding the perfect picture.
Or, if you decide to use a good picture from your own library, make sure that it’s high-quality. You can use a picture of your store, product, or marketing events too, especially if the pictures were taken by a professional.
If you’d rather use graphics instead of an image, there are plenty of ways you can use icons, text, and colors to create a banner that reflects your brand.
If you feel like you don’t have an eye for design and need professional help, our in-house graphic designers at Uniclix would love to help you out! Uniclix can help create a Twitter banner for your business in a price that fits your budget.
Twitter cover photo size or header size is an important part of your social media marketing strategy so take it seriously. If you don’t upload a professional image on your Twitter profile, you’ll miss out on several great benefits that Twitter has to offer.
While creating your banner, make sure the Twitter header size is 1500 x 500 pixels. For your Twitter profile picture, keep the dimensions 400 x 400 pixels. Whatever you do, don’t put any important design element or text at the top and/or bottom parts of your banner because they will most likely get cropped off of the desktop view.
A sleek and professional looking Twitter banner will show users that you’re serious about your brand and it will help you increase brand awareness as well as engagement.
And remember, whichever image or graphic you choose, it must tie into your business and marketing strategy as a whole.
And last but not least, have some fun! You can get as creative as you want with your Twitter header size image – as long as it correctly promotes your presence in the digital world.
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We are guessing that you want to craft content that has potential to go viral, i.e., get incredibly popular. We don’t blame you. Every brand wants to get as much mileage as they can via social media sharing so their content is seen by as many users online as possible.
Uniclix Twitter Booster tool brings the processes of social media scheduling and content planning together. Uniclix automatically curates content to fill up your social media calendar, so forget about scrambling for relevant pieces to publish to your audience – Uniclix does the legwork for you.
Related Articles: How to Get Twitter Followers – the Only Guide You’ll Need in 2020
And this marks the end of this week’s guide. Hope you liked it, let us know in the comments sections