TTwitter Marketing Tips

Twitter Trends, 2019 and Beyond

We all know the term social media. If you ask any small business why they use social media, you will get varied responses. More followers? More Likes? Increase sales revenue? Sorry … those are the wrong answers. Sure, any business can utilize an AI (Artificial Intelligence) Bot program to acquire more followers, but then what’s next?
7
Shares
7
0
0
0
0
0
0
0
Tweet
Share
Pin
Share7
Share
7 Shares

Twitter Trends: Wrap your head around this statement: “Social media is a fundamental part of content marketing.”  

Content marketing is the new way to market your business and it’s all about building a brand.  That is where your mindset needs to be. Not a service, not a product … you’re on social media to build your brand.  

Co-founder Jen Rubio built a cult luggage brand called Away @away and she didn’t even have an actual product at the start.  Using social media, she enthusiastically engaged her audience and eventually stimulated mass interest in her product. Dollar Shave Club@DollarShaveClub founder Michael Dubin built his own niche brand using the power of social media.  How to compete with industry giants to market his razorblades? Engage and entertain his tribe using clever videos posted on social media.     

___

These online relationships between brands and consumers have been evolving as well.  Sure it’s content marketing but there is also a growing trend towards social listening and customer care.  Have an issue with your new pair of chic jeans? Are you going to dial a toll-free phone number to voice a complaint?  Of course not; grab your smartphone, open your Twitter app and send a tweet.

Remember that social media is always on.  The Twitter platform happens in real time and it’s important for a business to know what their audience is talking about.  Folks expect a timely response to any customer service issue so make sure you monitor social media channels. When you think about it, your followers can really “make you, or break you.”  

Consider the local coffee shop on the corner.  The one that went out of business. Yep, that one.  Folks love to sit and enjoy a hot cup of java in front of their laptop or notebook, right?  Of course. Well, one of the issues at the coffee shop was that there were not enough electrical outlets for the devices and a few patrons took to Twitter to voice their displeasure.  Slow to respond and when the owner did reply (via social media) he actually made the situation worse. This business owner clearly didn’t get it. Don’t be that person. Be aware, be in the moment, listen, respond … or be gone.  The choice is up to you. As a small business brand with giant aspirations you should be well aware of the power and reach of social media.

___

The future of marketing is real-time communication.  Real engagements. Twitter, as one of the most widely used social media platforms, can help take your brand to the next level because it has a massive audience potential.  Now let’s dig a little deeper to see what is trending on Twitter and what takeaways we can assemble to help build your brand into the next great success story.

Video

Give the people what they want and these days it’s video content.  Most of what we consume online as a whole is through video and Twitter is no different.  Every year video content continues to grow and it is now the dominant force when it comes to creative content.  Videos, short clips, and memes within a Twitter stream will entertain your fan base and at the same time may attract potential new followers who are browsing your content feed.   

Similarly, live videos are particularly attractive to social media users.  These live events tend to increase the perceived trustworthiness of a brand and can significantly increase your organic follower count.  Your fan base is also much more likely to share and re-tweet entertaining video content with their followers. So unless your audience is made up of relics who prefer to read content the rising video trend is something you don’t want to ignore.         

Real-time engagement

Social media, and specifically Twitter, is very much about what’s happening in the moment.  In fact, the ‘Happening Now’ section often appears at the top of a user’s timeline featuring topics of interest and noteworthy events.  As a small business owner you need to make the most of the relatively short lifespan (approximately 20 minutes) of a tweet so go ahead and start the conversations and drive the engagements.  

Maybe you own a specialty food truck in lower Manhattan (NY) similar to IncrediBalls. @TheIncrediballs Knowing it’s a corporate hot spot for lunch hour, twice a week you send a discount tweet for the first ten patrons who show up at the food truck to order.  Come on down for a delicious fast lunch and get 20% off (and oh by the way we do this twice a week so be sure to follow our tweets and plan accordingly to get here!).  

That’s real time meaningful engagement.  Surely the number of repeat customers would increase, word on the street would spread, and your following would expand.  How could that impact your brand? 

How to track social media mentions?

The best way to track mentions is by setting up a social listening stream. This will help you cut through the noise and zero in on the voices you want to hear.

You can track your social mentions on Twitter and Facebook using a Mentions stream on Uniclix. Here’s how to set one up:

Twitter Trends 2019 - Uniclix Mentions
Uniclix Mentions

Rise of the Micro-influencer

Let’s be honest.  It’s fun to hang out with the popular cool kids.  Partnering your brand with a micro-influencer (a person with between 2,000 – 50,000 actively engaged followers) can put your small business on a marketing fast track for massive brand exposure.  If it’s in the marketing budget these influencers will bring the results you desire through increased engagement. They introduce your product or service (i.e. your brand) to their larger audience and that’s invaluable to a small business looking to grow.  

Twitter Trends 2019

Do you have a new line of sunglasses coming out for the Summer?  You have choices. Spend your marketing dollars on a fancy website, SEO services, or a direct to consumer mailing and wait 1-2 months for mediocre results at best?  Or, hire an influencer as part of your social marketing strategy and see your Twitter numbers across the board dramatically jump.

Tweet a promotion, a new product line, or an upcoming live video event.  You want your valuable chosen content in front of the largest audience possible and these micro-influencers can help to achieve that.  In other words, they are micro-superstars that will take your biz to the next level as they are the opinion-shapers and trendsetters of tomorrow.   

Twitter analytics

With the trending shift towards content marketing it’s more important than ever to know what social media tactics are working and what campaigns need adjustments.  Stop tweeting into a black hole. The numbers don’t lie. Twitter analytics lets you discover metrics to analyze every single one of your tweets and to understand your followers.  This resource is a goldmine for your business.

If you are serious about growing your brand, then dive into the metrics.  You will know precisely how many times folks have seen, liked, replied to, or Re-tweeted, your Twitter content.  You can also begin to understand how you get customers through Twitter and devise strategies accordingly. If your business is not taking advantage of this resource, then you are wasting an opportunity to gain valuable insights and data.

Bottom line: Twitter analytics will help you better understand how the content you share can grow your business.

Hashtags

If your brand utilizes Twitter, then you need to join the conversations and become a master of the #hashtag.  Including relevant and popular hashtags within a tweet will immediately expand the reach of your content beyond only those who follow you, to reach anyone interested in that particular hashtag or keyword.  In other words, potential engagements will increase because your audience has expanded.

What are some of the trending popular hashtags?  Consider #MotivationMonday.  A little extra nudge for getting the work week started, a topic almost everyone can relate to.  #TravelTuesday – for those who love to travel and share pictures from incredible places all across the globe.  Or, if you are building a fashion brand join the conversations revolving around the hashtag #OOTD ‘Outfit of the Day.’  Hashtags make it easy to find and connect with those who share similar interests.  

To gain exposure your business can comment on a trending hashtag but try to craft a message in a way that will resonate with your target audience rather than just jumping in the conversation.  Take the time to clearly relate the trending moment to your brand and what you do. Finally, add hashtags purposefully to your tweets and be sure to always include your branded hashtag for brand awareness.  

___

Final thoughts:

Small business marketing, as we know it, is essentially shifting towards social media.  “A healthy dose of content marketing, a side order of blogging, and hold the sales pitch please.”  For your business that means engaging, listening, responding, and being out in front of the conversations regarding your brand.   

And, with a focus on Twitter’s current trends ― video content, hashtag strategies, analytics, and influencer partnerships ― your brand can now devise a social media marketing strategy for this year and beyond.  

Social media will no doubt continue to evolve but as long as you are aware, responsive and actively engaged in the ‘real-time’ moments, you are right where you need to be.  #jobwelldone

___

Save time and grow your Twitter presence by using Uniclix to manage

your account.  Schedule posts, easily find and share content, monitor your efforts, and more!

Special introductory offer.  Check it out today. Link for Beta Sign Up

Tweet
Share
Pin
Share7
Share
7 Shares

Jim is a Freelance Copywriter based in Connecticut, and a part of our Uniclix team. He writes about Business, Real Estate and all things Marketing. Offline, he likes coffee shops, running, driving too fast, Chinese food, and quirky quotes. He reminds you to “Pay no attention to the man behind the curtain!” Yep, like that one. Track him down at companysheep.com. He likes that.

107 comments
  2. Pingback: tor search engine address

  7. Appreciating the hard work you put into your website and detailed information you provide.
    It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed material.
    Excellent read! I’ve bookmarked your site and I’m adding your RSS feeds
    to my Google account. 0mniartist asmr

  8. Pingback: Mint Juul Pods
  9. Pingback: Cape Coral pressure washing

  11. Hi there, I think your website might be having web
    browser compatibility problems. Whenever I look at your web site in Safari, it looks fine however
    when opening in Internet Explorer, it has some overlapping issues.
    I simply wanted to provide you with a quick heads up!
    Apart from that, wonderful site! asmr 0mniartist

  14. Pingback: Research
  21. Pingback: اكوام
  24. Pingback: web design company
  25. Pingback: buy dilaudid iv online
  26. Pingback: social skills activities for autism
  28. Pingback: ToRReZ Market Link
  29. Pingback: Versus Market Link

  30. Aw, this was a very good post. Finding the time and actual effort to generate a superb article… but
    what can I say… I put things off a whole lot and never manage to get nearly anything done.

  32. Pingback: 오밤

  35. Its such as you read my thoughts! You seem to know a lot approximately
    this, like you wrote the book in it or something. I think that you can do
    with some % to drive the message house a bit, but
    other than that, this is fantastic blog. A fantastic read.
    I’ll certainly be back.

  36. Hey there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any
    recommendations?

  37. Hi, There’s no doubt that your web site might be having web browser compatibility problems.
    When I look at your website in Safari, it looks fine however,
    if opening in I.E., it has some overlapping issues.

    I simply wanted to provide you with a quick heads up!
    Apart from that, fantastic site!

  39. Pingback: relx pod

  42. I was suggested this website by my cousin. I am not positive whether this post is written through him as nobody else recognise such detailed about my difficulty. You’re incredible! Thank you!

  44. Aw, this was an extremely good post. Taking the time and actual effort to produce a top notch article… but what can I say… I put things off a whole lot and never seem to get anything done.

  50. Hey! I could have sworn I’ve been to this site before but after reading through some of
    the post I realized it’s new to me. Anyhow, I’m definitely glad I found
    it and I’ll be book-marking and checking back often!

  51. This is the right blog for anybody who wants to find out about this topic. You understand a whole lot its almost tough to argue with you (not that I really will need to…HaHa). You certainly put a new spin on a subject that’s been discussed for ages. Excellent stuff, just excellent!

  53. Hello there! I could have sworn I’ve been to this web site before but after looking at a few of the posts I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking it and checking back regularly!

  54. I blog frequently and I seriously thank you for your content. Your article has truly peaked my interest. I’m going to bookmark your blog and keep checking for new details about once a week. I opted in for your RSS feed as well.

  57. An intriguing discussion is definitely worth comment. There’s no doubt that that you should write more about this subject matter, it might not be a taboo matter but typically people don’t discuss these issues. To the next! Cheers!!

  58. The very next time I read a blog, Hopefully it won’t disappoint me just as much as this particular one. After all, Yes, it was my choice to read through, however I actually believed you would have something helpful to say. All I hear is a bunch of crying about something you could fix if you weren’t too busy searching for attention.

  59. Hello! I could have sworn I’ve visited this blog before but after going through many of the articles I realized it’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be bookmarking it and checking back regularly!

  61. Hi there! I simply want to give you a big thumbs up for the great information you’ve got right here on this post. I’ll be coming back to your web site for more soon.

  63. Hello there! This blog post couldn’t be written much better! Looking through this article reminds me of my previous roommate! He always kept talking about this. I am going to forward this post to him. Pretty sure he will have a very good read. Thanks for sharing!

  65. Can I simply just say what a relief to find somebody that truly knows what they are discussing on the net. You actually understand how to bring a problem to light and make it important. More people have to read this and understand this side of your story. It’s surprising you’re not more popular since you most certainly have the gift.

  66. This design is incredible! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Fantastic job. I really loved what you had to
    say, and more than that, how you presented it. Too cool!

  68. Oh my goodness! Impressive article dude! Thank you, However I am encountering troubles with your RSS. I don’t understand the reason why I can’t subscribe to it. Is there anyone else having similar RSS problems? Anyone that knows the answer will you kindly respond? Thanks!!

  70. Does your website have a contact page? I’m having problems locating it but, I’d like to shoot
    you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it
    improve over time.

  73. scoliosis
    I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.
    I am quite certain I’ll learn a lot of new stuff right here!
    Best of luck for the next! scoliosis

  76. dating sites
    Terrific article! That is the kind of information that are supposed to be
    shared around the internet. Shame on Google for now not positioning this
    submit higher! Come on over and discuss with my web site .
    Thank you =) dating sites

  78. Hi there! I just wanted to ask if you ever have any trouble with hackers?

    My last blog (wordpress) was hacked and I ended up losing months of hard
    work due to no back up. Do you have any methods to prevent hackers?

  82. Good day! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
    I’m getting fed up of WordPress because I’ve had problems with hackers and I’m
    looking at alternatives for another platform. I would
    be awesome if you could point me in the direction of a good platform.

  83. It is perfect time to make some plans for the future and it’s
    time to be happy. I’ve read this post and if I could I desire to suggest you few
    interesting things or advice. Perhaps you can write next articles referring to this article.
    I want to read even more things about it!

  85. Hey I know this is off topic but I was wondering if you knew of
    any widgets I could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  87. Hello there, I found your blog by way of Google at the same time as looking for a
    related topic, your website got here up, it seems to
    be great. I have bookmarked it in my google bookmarks.

    Hello there, simply become aware of your weblog thru
    Google, and found that it’s truly informative. I am gonna watch
    out for brussels. I will appreciate in case you continue this in future.
    A lot of people might be benefited from your writing.
    Cheers!

  89. Thank you a bunch for sharing this with all of us you actually realize what you’re talking approximately!
    Bookmarked. Kindly also visit my web site =). We can have a hyperlink alternate agreement between us

  91. Hey there! I’ve been reading your weblog for some time now and
    finally got the bravery to go ahead and give you a shout out from
    Atascocita Tx! Just wanted to say keep up the excellent work!

  106. constantly i used to read smaller articles that
    as well clear their motive, and that is also happening with this post which
    I am reading at this time.

Leave a Reply

Your email address will not be published. Required fields are marked *

Protected with IP Blacklist CloudIP Blacklist Cloud

You May Also Like