The Best Time to Post on Social Media: Twitter, Facebook, and LinkedIn (2020)

The best time to post on Twitter, Facebook, and LinkedIn could easily be an everlasting question.

Many people have different data, theories, and opinions as to what collates to the best time to post on each Social Media Network.

However, we’re going to keep it simple. In this post, you will learn the best time to post on Twitter, Facebook, and LinkedIn, as well as the best day to post on Twitter, Facebook, and LinkedIn without any contracting thoughts or opinions.
The remainder of this article will break it down. Here we go:

Why Post Timing Matters

Of course, you may be wondering, “Is post timing on social media truly important?”

“Is there really a best time to post on social media?”

Indeed, there is.

Certain groups of people are going to be active online at certain times and on different days where other people aren’t.

And since a post is only going to have a limited lifespan in which it’s actually shown to your audience.

For example, the lifespan of a tweet is 15–20 minutes, a Facebook post has organic reach for 5–6 hours, and a LinkedIn post averages a lifespan of 48 hours.

Then if you fail to understand how your audience interacts and engages with Social Media, you may just be missing out on some seriously valuable impressions and interaction.

On the contrary, understanding your audience’s peak usage times can increase your engagement levels, click-through rates, and, ultimately, conversions.

Hence, posting time does matter. Which brings the question:

  • What Is the Best Time to Post On Facebook in 2020?
  • What Is the Best Time to Post On Twitter in 2020?
  • What Is the Best Time to Post On LinkedIn in 2020?

Let’s see:

Bonus: Download Social Media Content Calendar

What Is the Best Time to Post On Facebook in 2020?

Facebook is currently the most populated social media platform on the planet, with over 2 billion active users.

It makes sense then that Facebook is going to have the best opportunity for organic engagement. 

Sprout points out that Facebook’s algorithm changes over the last couple of years have emphasized friends, family, and meaningful connection. Thus, content that drives genuine engagement is going to be your best bet.

So, what is the best time to post on Facebook in 2020?

  • The best time to post on Facebook is between 11 a.m. and 4 p.m. 
  • The best day to post on Facebook is Wednesday. While Thursday, Friday, Saturday, and Sunday also have notably higher engagement rates.
  • The worst time to post on Facebook is each in the early mornings hours, and also, in the evenings. For example, before 7 a.m. and after 5 p.m. 
  • The worst day to post on Facebook is Tuesday.
Best Time to Post on Facebook

Facebook Posting Time: Other Considerations

These peak usage times are likely seen because people are jumping on their devices for a check-in during moments of downtime in the later part of their workday.  

Although, you need not simply follow a general “best time” to post on Facebook. Instead, you can use and find your own via the help of Facebook’s analytics tool.

If you simply log onto your Facebook page and select ‘Facebook Page Insights’, you will be able to see when your users are most active, what time zone they’re in, and a range of other data.

Ideally, I will want to schedule an array of posts at different times and days before revising upon your own best fit.

You may also want to measure engagement differently for both weekends and weekdays. 

What Is the Best Time to Post On Twitter in 2020?

Twitter is definitely a dominant social media platform with approximately 330 million active users. Although, beyond just a great number of people on the platform, there are also about five-hundred billion tweets made per day.

Thus, there is certainly the opportunity to market your brand or business through Twitter. However, without understanding your audience, your tweet could also just be another blink in the system.

So, what is the best time to post on Twitter in 2020?

  • The best time to post on Twitter is between 9 a.m and 1 p.m. While Monday through Friday from 8 a.m. to 4 p.m. generates consistent engagement.  
  • The best day to post on Twitter is both Tuesday and Wednesday. 
  • The worst time to post on Twitter is between 10 p.m and 4 a.m.
  • The worst day to post on Twitter is both Saturday and Sunday.  
Best Time to Post on Twitter

Twitter Posting Time: Other Considerations

Generally, it seems that Twitter is hot at the start of the workday until the end of the lunch break. Thus, posting in these times may be a strategy you want to try. 

Additionally, Neil Patel suggests that you should try posting to Twitter on a regular basis. Specifically, he says you should be posting at least one tweet every hour, seven days a week.

Of course, there may still be a peak time where you can post your most important updates, and you’ll easily be able to use Twitter Analytics to find that out.  

Although, with the short 15–20 minute lifespan of a tweet, you really need to be posting regularly in order to maintain engagement with people from all around the world and in different time zones.

Granted, posting around the clock may not be humanly possible, and thus, you may want to check out Publisher Tool that will allow you to publish & schedule posts across multiple social media networks within a few clicks.

Finally, a last point to consider is the effect that images have on Tweets. According to The Balance, tweets with images lead to:

  • 36% more click-throughs
  • 31% increase in website visits
  • 41% more retweets
  • 48% increase in tweets being favorited
  • 33% increase in visitor to lead conversions

Hence, this may be an additional strategy you want to try on top of finding the best time to post on Twitter. 

What Is the Best Time to Post On LinkedIn in 2020?

It’s estimated that LinkedIn currently has about 300 million active users. Which would be less than both Facebook and Twitter. 

Although, an interesting figure is that over 80 percent of social media leads generated by B2B marketers are made via LinkedIn. Whereas, Twitter and Facebook only have 13 and 8 percent respectively.  

Hence, it shouldn’t be surprising that 93% of B2B marketers feel that LinkedIn is currently the best place to win leads.

Best Time to Post on LinkedIn

Clearly, if you’re not marketing through LinkedIn, then you’re doing yourself and/or your business a serious disservice. 

So, what is the best time to post on LinkedIn in 2020?

  • The best time to post on LinkedIn is between 10 a.m. and 12 p.m.
  • The best day to post on LinkedIn is Wednesday. While Tuesday and Thursday also have notably higher engagement rates.
  • The worst time to post on LinkedIn is during the weekends or after work hours
Best Time to Post on LinkedIn

LinkedIn Posting Time: Other Considerations

Of course, all of this makes complete logical sense. LinkedIn is primarily used by corporate-minded people, thought leaders, business people, and job seekers. Thus, it is primarily used during standard business hours.

The weekends expectedly see a drop off in engagement as people step away from their screens and work in order to spend some time with their friends and family.  

Hence, your strategy is simple: Prepare on the weekend and post during weekdays. This will be the best time to post on LinkedIn.

Perfect Timing Made Easy

Evidently, posting time matters. Although, more important, is what you do about it.

Without accounting for the science of social timing, then your perfectly crafted content could very quickly go to nothing. 

Thankfully, however, our Publisher Tool can take care of the best time to publish on each social media for you. 

Our tool will customize the best time to post and maximize the engagement with the recommended time for all of your accounts.

Additionally, you will be able to schedule and publish content to Twitter, Facebook Pages and Groups, LinkedIn from one place with Uniclix.

So, why worry about getting the perfect publishing time when you can use a tool that will do it for you?

best time to post on social media 2020 - Twitter, linkedin, and Facebook via Uniclix

In Conclusion 

The best time to post on Facebook in 2020 is between 11 a.m. and 4 p.m., preferably on a Wednesday. While Thursday, Friday, Saturday, and Sunday should also see more traffic and higher engagement rates.

As a general rule, you can expect to see less engagement in the hours between 5 p.m. and 7 a.m. Tuesday is also a day you may want to consider not posting on.  

The best time to post on Twitter in 2020 is between 9 a.m and 1 p.m. on both Tuesday and Wednesday. While Monday through Friday from 8 a.m. to 4 p.m. will also see consistent engagement. 

Although, you may also want to try Niel Patel’s tip and post one tweet every hour, seven days a week, in order to maintain consistent engagement with your entire audience.    

The best time to post on LinkedIn in 2020 would be between 10 a.m. and 12 p.m. on a Wednesday. While Tuesday and Thursday will also have notably higher engagement rates.

Finally, when posting on LinkedIn, you may want to keep posts scheduled for the regular workweek.  

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