The Best Time to Post on Social Media: Twitter, Facebook, and LinkedIn (2021)

The best time to post on Twitter, Facebook, and LinkedIn is a really tricky question. That’s because “the best time” is in fact “when your audience is on the social media channel actively.” So, it varies greatly according to your specific audience. Thankfully, UniClix algorithms take into account your audience data and characteristics to suggest the best time to post on Twitter, Facebook, and LinkedIn for you.

No need to start explaining algorithms here. In this post, we’ll give you an overview so you can get started, keeping it simple.

You will learn the best time and day to post on Twitter, Facebook, and LinkedIn, based on science, without any contradicting thoughts or opinions.
The remainder of this article will break it down. Here we go:

Why Post Timing Matters

Of course, you may be wondering, “Is post timing on social media truly important?”

Bonus: Download Social Media Content Calendar

“Is there really a best time to post on social media?”

Indeed, there is.

Certain groups of people are going to be active online at certain times and on different days where other people aren’t.

And since a post is only going to have a limited lifespan in which it’s actually shown to your audience.

For example, the lifespan of a tweet is 15–20 minutes, a Facebook post has organic reach for 5–6 hours, and a LinkedIn post averages a lifespan of 48 hours.

Then if you fail to understand how your audience interacts and engages with Social Media, you may just be missing out on some seriously valuable impressions and interactions.

On the contrary, understanding your audience’s peak usage times can increase your engagement levels, click-through rates, and, ultimately, conversions.

Hence, posting time does matter.

Let’s see:

What Is the Best Time to Post On Facebook in 2021?

Facebook is currently the most populated social media platform on the planet, with over 2 billion active users.

It makes sense then that Facebook is going to have the best opportunity for organic engagement. 

Related:  Important Facebook updates of each month.

Facebook’s algorithm changes over the last couple of years have emphasized friends, family, and meaningful connections. Thus, content that drives genuine engagement is going to be your best bet.

So, what is the best time to post on Facebook in 2021?

  • The best time to post on Facebook is between 11 a.m. and 4 p.m. 
  • The best day to post on Facebook is Wednesday. While Thursday, Friday, Saturday, and Sunday also have notably higher engagement rates.
  • The worst time to post on Facebook is each in the early mornings hours, and also, in the evenings. For example, before 7 a.m. and after 5 p.m. 
  • The worst day to post on Facebook is Tuesday.
Best Time to Post on Facebook

Facebook Posting Time: Things to Keep in Mind

  • These peak usage times are likely seen because people are jumping on their devices for check-in during moments of downtime in the later part of their workday.  
  • Although, you need not simply follow a general “best time” to post on Facebook. Instead, you can use and find your own via the help of Facebook’s analytics tool. If you simply log onto your Facebook page and select ‘Facebook Page Insights’, you will be able to see when your users are most active, what time zone they’re in, and a range of other data.
  • Ideally, you should test-schedule an array of posts at different times and days before revising upon your own best fit.
  • Measure engagement differently for both weekends and weekdays. 

    If you want to cut time and effort testing schedules, you can let the UniClix Social Media Manager post at the best time, maximizing the engagement for each social channel.

What Is the Best Time to Post On Twitter in 2021?

Twitter is definitely a dominant social media platform with approximately 330 million active users. Although, beyond just a great number of people on the platform, there are also about five-hundred billion tweets made per day.

Thus, there is certainly the opportunity to market your brand or business through Twitter. However, without understanding your audience, your tweet could also just be another blink in the system.

How do you get accurate information about your Twitter engagement? You can use UniClix Twitter Booster to get a meaningful and concise snapshot of your key Twitter activities.

So, what is the best time to post on Twitter in 2021?

  • The best time to post on Twitter is between 9 a.m and 1 p.m. While Monday through Friday from 8 a.m. to 4 p.m. generates consistent engagement.  
  • The best day to post on Twitter is both Tuesday and Wednesday. 
  • The worst time to post on Twitter is between 10 p.m and 4 a.m.
  • The worst day to post on Twitter is both Saturday and Sunday.  
Best Time to Post on Twitter

Twitter Posting Time: Things to Keep in Mind

Generally, it seems that Twitter is hot at the start of the workday until the end of the lunch break. Thus, posting in these times may be a strategy you want to try. 

Additionally, Neil Patel suggests that you should try posting to Twitter on a regular basis. Specifically, he says you should be posting at least one tweet every hour, seven days a week.

Of course, there may still be a peak time where you can post your most important updates, and you’ll easily be able to use Twitter Analytics to find that out.  

Although, with the short 15–20 minute lifespan of a tweet, you really need to be posting regularly in order to maintain engagement with people from all around the world and in different time zones.

Granted, posting around the clock may not be humanly possible, and thus, you may want to check out Publisher Tool that will allow you to publish & schedule posts across multiple social media networks within a few clicks.

Finally, consider the effect that images have on Tweets. According to The Balance, tweets with images lead to:

  • 36% more click-throughs
  • 31% increase in website visits
  • 41% more retweets
  • 48% increase in tweets being favorited
  • 33% increase in visitor to lead conversions

Hence, this may be an additional strategy you want to try on top of finding the best time to post on Twitter. 

What Is the Best Time to Post On LinkedIn in 2021?

It’s estimated that LinkedIn currently has about 300 million active users. Which would be less than both Facebook and Twitter. 

Although, an interesting figure is that over 80 percent of social media leads generated by B2B marketers are made via LinkedIn. Whereas, Twitter and Facebook only have 13 and 8 percent respectively.  

Hence, it shouldn’t be surprising that 93% of B2B marketers feel that LinkedIn is currently the best place to win leads.

Best Time to Post on LinkedIn

Clearly, if you’re not marketing through LinkedIn, then you’re doing yourself and/or your business a serious disservice. 

So, what is the best time to post on LinkedIn in 2021?

  • The best time to post on LinkedIn is between 10 a.m. and 12 p.m.
  • The best day to post on LinkedIn is Wednesday. While Tuesday and Thursday also have notably higher engagement rates.
  • The worst time to post on LinkedIn is during the weekends or after work hours
Best Time to Post on LinkedIn

LinkedIn Posting Time: Things to Keep in Mind

Of course, all of this makes complete logical sense. LinkedIn is primarily used by corporate-minded people, thought leaders, business people, and job seekers. Thus, it is primarily used during standard business hours.

The weekends expectedly see a drop off in engagement as people step away from their screens and work in order to spend some time with their friends and family.  

Hence, your strategy is simple: Prepare on the weekend and post during weekdays. This will be the best time to post on LinkedIn.

The Best Time to Post on Instagram

Instagram has grown in the last months. The most important change, however, is the change in demographic. While it retains a large share of 20 somethings, teens and young adults alike moved to TikTok. That’s why Instagram launched Reels, presenting a better alternative to those cute short videos that we all like.

Related content: How to find the best time to post on Instagram

 200 million Instagram users visit at least one business profile a day. Therefore, posting at the time your audience is scrolling, gives you the best chance to make an impression. You should schedule your Instagram posts optimized for your unique audience. That being said, there are global times where most people scroll to their Instagram feeds:

 Globally, here are the best times to post on Instagram according to the day of the week:

Tuesday86, 7
Wednesday511, 3
Thursday511, 4
Friday5, 9, 10, 111, 2, 4
Saturday9, 11

Following general best practices to post in social media can help.

  • Figure out your audience time zone and post accordingly.
  • If you are a B2B company, don’t post on weekends.
  • If you are a B2C company, post when your audience is off work or at breaks.

Scheduling the posts is even more important now that the Instagram algorithm gives preference to new content.

Best Time to Post on TikTok

Since Tiktok moves so fast, it is even more important to catch your audience at the time they are paying attention. How do you find out where your TikTok audience is coming from ? TikTok gives you the option to upgrade to a Pro account which gives you the analytics for your TikTok videos. That way you can learn gender, age and location breakdown of your followers.

If you don’t have a TikTok Pro account, you can rely in the following general times to post, according to EST.

Monday 6AM, 10AM, 10PM

Tuesday 2AM, 4AM, 9AM

Wednesday 7AM , 8AM, 11PM

Thursday 9AM, 12AM, 7PM

Friday 5AM, 1PM, 3PM

Saturday 11AM, 7PM, 8PM

Sunday 7AM, 8AM, 4PM

Tuesday, Thursday, and Friday appear to be the days with the most engagement. The times in bold above are the times when the TikTok audience peaks.

Perfect Timing Made Easy

Evidently, posting time matters. Although, more important, is what you do about it.

Without accounting for the science of social timing, then your perfectly crafted content could very quickly go to nothing. 

Thankfully, however, our Publisher Tool can take care of the best time to publish on each social media for you. 

Our tool will customize the best time to post and maximize the engagement with the recommended time for all of your accounts.

Additionally, you will be able to schedule and publish content to Twitter, Facebook Pages and Groups, LinkedIn from one place with Uniclix.

So, why worry about getting the perfect publishing time when you can use a tool that will do it for you?

best time to post on social media 2020 - Twitter, linkedin, and Facebook via Uniclix

In Conclusion 

The best time to post on Facebook in 2021 is between 11 a.m. and 4 p.m., preferably on a Wednesday. While Thursday, Friday, Saturday, and Sunday should also see more traffic and higher engagement rates.

As a general rule, you can expect to see less engagement in the hours between 5 p.m. and 7 a.m. Tuesday is also a day you may want to consider not posting on.  

The best time to post on Twitter in 2021 is between 9 a.m and 1 p.m. on both Tuesday and Wednesday. While Monday through Friday from 8 a.m. to 4 p.m. will also see consistent engagement. 

Although, you may also want to try Niel Patel’s tip and post one tweet every hour, seven days a week, in order to maintain consistent engagement with your entire audience.    

The best time to post on LinkedIn in 2021 would be between 10 a.m. and 12 p.m. on a Wednesday. While Tuesday and Thursday will also have notably higher engagement rates.

Finally, when posting on LinkedIn, you may want to keep posts scheduled for the regular workweek.  

Now you know the basics about posting at the right times. What’s Next? Here are some steps you can take now:

Want to know more tips and tricks for winning at social media? Check some of the posts below:

Free Social Media Icons
How to Setup Auto DMs (Direct Message) on Twitter in 2020
LinkedIn Articles: Should You Publish on LinkedIn or Stick to Your Blog?
How to Get 100 Twitter Followers in 24 Hours

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