A Guide To Audience Research

A guide to Audience Research
While in the city recently, I ran into friend who I have not seen for quite some time. He told me that he started up his own photography business. “That’s great” I replied, “Who do you think will use that service?” Bill thought for a few seconds and then came back with a “well … almost everybody.” Really? For the next hour over lunch from his favorite food truck we discussed the importance of defining his specific target market.