Seven Steps to Develop Your Social Media Marketing Strategy

Do you have your social media marketing strategy? If not, we don’t blame you.

Perhaps what matters most is that you are here now, In this post, we’ll walk you through an seven step plan to create a winning social media marketing plan of your own.

1. Set Your Objectives

The more narrow your strategy is the more effective the execution will be. Set specific goals and track the right metrics against the goals in order to set yourself up for a success. Set specific trackable goals.

First step is setting your objectives and goals, without goals you have no may to measure your success on your social media return on investment.

Each of your objectives should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal for your business might be “Grow our Twitter audience by 100 new followers per day.”

With SMART goals, you’ll make sure your goals actually lead to real business results, rather than just lofty ideals. This is the first step of setting a successful social media marketing strategy

Want to get deep into Objectives and Key Results? In the video below, Google Ventures partner Rick Klau.

2. Measure Meaningful Metrics

While metrics like retweets, likes and comments can be easy to track, it’s hard to prove their value for your business. Instead, you focus on targets such as leads generated, referrals, website visits, and conversion rates.

It is important that you differentiate channels, you might want to track different goals for different channels (i.e. use paid campaigns to increase brand awareness, but measure engagement for social post.)

Finally, make sure you align your objectives with your overall social media marketing strategy, this will make is easier for you to show the value of your work.

Now, start developing your social media marketing plan, in order to keep the social media strategy simple start by focusing in four goals. Below is a list of four key customer journey stages that you should focus.

  • Awareness: focus your objective on your current and potential audience.
  • Engagement: focus on audiences and their interaction with your content.
  • Conversion: demonstrate the effectiveness of your social engagement.
  • Consumer: reflect how active customers think and feel about your brand.

3. Identify Your Audience

Now that you have set your goals, next step in setting your social media strategy is  to outline your target audience. If you are not engaged on social listening, you are creating your strategy blindfolded.

Breaking down your audience will help you figure out which social media sites your active on, you posting schedule (you can also automate your scheduling via uniclixapp.com), type of content to publish, and your brand voice.

Knowing who your audience is and what they want to see on social media is the key to your content generation strategy, which can lead to likes, comments and share. Knowing your audience is critical in developing your social media fans and convert them into customers for your business. Try creating audience personas based on your social media marketing strategy. For example, a food blog might create different personal based on demographics, cuisine, common reader objective, and needs of each customer type. Such approach helps you sharpen your marketing tactics.

A guide to Audience Research

Finally, don’t make assumptions. Analytics can provide you very valuable information on who your followers are, which language they speak, where they live, what content they like and how they interact with your brand on social medial. Such insights will allow you refine your strategy and better targets your adds and curate your content. Social Listening tools like UniClix will allows you to track, analyze, and respond to conversations about your brand and industry online. It’s a key component of audience research

If you don’t have a social listening strategy in place, you’re missing out on valuable insights. What do your customers think about your brand? What are they saying about your competitors?

This guide will show you how to uncover those insights and more. And then we’ll tell you what to do with them.

You can easily run your own market research in minutes with tools like SurveyMonkey Audience 

4. Conduct Social Media Competitive Analysis

It is important to understand your competition, odds are they are already using social media—and that means you can learn from what they’re already doing. Therefore doing competitive analysis allows you to benchmark your metrics against others to see how you stack up.

Identify your competitors
Start by identifying your social media competition, including the platform they use. Once the competitors are identified, the competitive analysis allows you to understand what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your field, which will help you set some social media targets of your own.

Such analysis will help you identify new opportunities. For example, you might find out that your competitors dominates in Instagram, but has little involvement on Twitter. Therefore, you can find new opportunities where you can focus on networks where audience is underserved.

Finally, track your competitors accounts and relevant industry keywords. Keep an eye on their content and use it to evaluate your own objectives and social media marketing strategy. With our UniClix tool you can track your competitors accounts and relevant keywords on the go.

5. Set up & update your social media accounts

Once you decide on the networks that you will focus on, then assure you set appropriate accounts and optimize them in ongoing bases. You might implement different strategy for each network based on your initial assessment analysis. For example, you might use Twitter account for branding , while you use Instagram for customer service and facebook for customer acquisition. Knowing the strategy for each network will help you set a mission statement specific to the social media network and specific objectives for each network/account. Such one sentence statements help you be very specific in goals for each account/ social network.

For example:
-Facebook is best for acquiring new customers via paid advertisement
-Twitter is a place where we build brand awareness and engage press
-LinkedIn is a network where we engage in attracting new talent
-Snapchat is a network where we distribute brand awareness content specific for your consumers

For example, at Uniclix we use Twitter for creating brand awareness and distribute our marketing content for our blog

If you don’t have a specific mission for each channel, then re-consider if having a channel is worth it. You cant have a clear social media marketing strategy without having specific mission defined for each individual channel.

6. Find inspiration

It is important that your brand is unique, however you can always find inspiration from other businesses that have great social presence.

Below are examples of inspirational and successful social media case studies, these example offer valuable insights you can apply to your own goals for each network

https://www.facebook.com/business/success

 7. Consistency and content calendar

Frequency of postings: Posting once a day is bare minimum. You have to make sure your audience is engaging with you. Suggested that you post 3 times a day to increase your engagement and chances for your post to go viral. Think of your social media channel as your store front, closing the store few days a week leads to loss of clients and business; same applies to social media network channels. Not posting is like closing the store unexpectedly for a day.

Third-party scheduler. This method leverages a social media management and posting tool such as UniClix. Where you can schedule your content across your social media platform in advance.

Social Media Marketing Strategy

Caption:

  • Add captions that are informative and fun, captivating captions can lead to more likes, comments, and followers
  • Call to action captions are proven to lead to more comments, likes and bring new followers.

Hashtags: 

  • Hashtags are masters of your engagement, try changing the hashtags based on your post. You can always save your hashtags on your phone notepad and copy/paste/edit them for each post.

Sharing content is essential, however its equally important to have a plane in place for when to share the content. Timing is the key. Your calendar needs to account the time you will spend responding to your audience as well

For each of your channel post make sure you tie it back to you mission statement, so everything you post is working towards your goals (i.e. 30% of content will drive back traffic to the blog, 20% of traffic will be be related to lead generation, 10% will be curated from other sources etc.). If you are still not sure what to post, keep this 80-20 rule in mind at all time: 80% of your content should educate, inform and entertain your audience, while 20% will promote your brand.

Related Content: A Guide To Audience Research

389 comments
  1. Pingback: Buy DMT
  2. Pingback: ks pod
  3. Pingback: 플렉스홀덤
  4. Pingback: relx pod
  5. Pingback: vyvanse for sale
  6. Pingback: World Market Link
  7. Pingback: 대밤
  8. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to find out where u got this from. thank you

  9. Pingback: UNICVV
  10. Pingback: world market link
  11. Pingback: Car Parts
  12. Pingback: 20 mg cost
  13. Pingback: Pasar Poker
  14. Pingback: maxbet-th.com
  15. Pingback: nova88
  16. Pingback: Receipt Scanning
  17. hi!,I love your writing very a lot! percentage we keep up a correspondence extra approximately your article
    on AOL? I require an expert in this space to unravel my problem.

    Maybe that is you! Taking a look forward to look
    you.

  18. Pingback: canada online
  19. Pingback: sahabatqq
  20. Pingback: Rent Parking
  21. Pingback: Car Parking
  22. Pingback: www.w88vnbet.com
  23. Pingback: w88vnbet
  24. Pingback: Ayahuasca For Sale
  25. Heya! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up. Do you have any methods to stop hackers?

  26. A fascinating discussion is worth comment.
    I believe that you ought to write more about
    this subject matter, it may not be a taboo subject but typically people
    do not talk about such topics. To the next! Best wishes!!

  27. Hi! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve
    worked hard on. Any suggestions?

  28. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would
    have some experience with something like this. Please let me know
    if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  29. This is very interesting, You’re a very skilled blogger.
    I have joined your rss feed and look forward to seeking more of your excellent post.
    Also, I’ve shared your web site in my social networks!

  30. I am curious to find out what blog platform you are working
    with? I’m having some minor security issues with
    my latest website and I would like to find something more secure.
    Do you have any recommendations?

  31. Write more, thats all I have to say. Literally, it seems as
    though you relied on the video to make your point.
    You obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving
    us something informative to read?

  32. Sweet blog! I found it while searching on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thank you

  33. In the awesome pattern of things you actually receive an A+ for effort and hard work. Where exactly you misplaced me was in the particulars. You know, they say, the devil is in the details… And it could not be much more true at this point. Having said that, permit me say to you just what exactly did deliver the results. Your writing is definitely really engaging and this is most likely why I am making the effort in order to comment. I do not make it a regular habit of doing that. Next, although I can notice the leaps in reason you come up with, I am not really convinced of how you seem to unite your points which produce the actual final result. For right now I will, no doubt subscribe to your issue however trust in the foreseeable future you actually link the dots better.

  34. Hi, I think your blog might be having browser compatibility issues.
    When I look at your website in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that, great blog!

  35. When I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the same comment. Is there a means you can remove me from that service? Many thanks!|

  36. First off I would like to say superb blog! I had a quick question in which I’d like to ask if you don’t mind. I was curious to find out how you center yourself and clear your mind before writing. I have had a difficult time clearing my mind in getting my thoughts out. I truly do enjoy writing but it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure out how to begin. Any ideas or tips? Many thanks!|

  37. Amazing blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make my
    blog jump out. Please let me know where you got your
    theme. Thanks a lot

  38. Greetings! I’ve been following your website for
    a while now and finally got the bravery to go ahead
    and give you a shout out from Porter Texas! Just wanted to say keep up the great job!

  39. Los pacientes que toman medicamentos que contienen nitratos (cafinitrina y parches) no pueden tomar inhibidores de la fosfodiesterasa 5 ya que su asociación puede producir hipotensión.

  40. Hi, I do think this is a great website. I stumbledupon it 😉 I may return once again since I bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.|

  41. I would like to convey my love for your generosity in support of those individuals that really want guidance on in this subject. Your personal dedication to passing the solution up and down appeared to be wonderfully beneficial and has made workers just like me to realize their pursuits. Your new invaluable tutorial indicates this much to me and even more to my mates. Thank you; from each one of us.

  42. Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I am going to return once again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to help others.|

  43. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this increase.|

  44. Thanks , I have recently been searching for info approximately this topic for a while and yours is the greatest I’ve discovered so far. But, what concerning the bottom line? Are you certain about the supply?|

  45. What¦s Happening i’m new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I’m hoping to give a contribution & aid other customers like its helped me. Good job.

  46. Hi my friend! I want to say that this post is amazing, great written and include approximately all significant infos. I would like to see extra posts like this .|

  47. Nice post. I was checking continuously this blog andI am inspired! Extremely helpful information specially theultimate section 🙂 I care for such info a lot.I used to be seeking this particular info for a very long time.Thanks and good luck.

  48. Hello there! I know this is kinda off topic but I was wondering if youknew where I could locate a captcha plugin for my comment form?I’m using the same blog platform as yours and I’m having difficulty finding one?Thanks a lot!

  49. Greetings from Ohio! I’m bored at work so I decided to check out your website on my iphone during lunch break. I love the info you present here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, very good site!|

  50. Nice post. I was checking continuously this blog and I’m inspired! Extremely helpful info specifically the final phase 🙂 I maintain such info much. I used to be seeking this particular info for a very long time. Thanks and best of luck.

  51. It¦s really a great and helpful piece of info. I¦m happy that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

  52. Hi there! This article couldn’t be written any better! Looking through this article reminds me of my previous roommate! He constantly kept talking about this. I will send this post to him. Pretty sure he will have a good read. I appreciate you for sharing!|

  53. Thanks a lot for sharing this with all people you really recognise
    what you’re talking approximately! Bookmarked.
    Please additionally consult with my site =). We will have a link change agreement between us

  54. I blog quite often and I seriously thank you for your content. Your article has truly peaked my interest. I will book mark your website and keep checking for new information about once per week. I subscribed to your Feed as well.|

  55. Travelling is a thing many people would love to accomplish up to they may, among the finest methods to achieve that is always to learn to effectively traveling. Whenever you discover ways to journey efficiently you learn how to help save money and time, so take some time to see with the recommendations in this article to see whatever you can discover. If you are considering traveling, make sure you timetable trustworthy animal attention upfront. In case you have a tiny dog, you will discover pet-warm and friendly air flights and resorts and provide him together. Sizeable dogs, kittens and cats, and animals with medical conditions ought to have a trusted dog-sitter that you can believe in. Your furry buddies will be thankful! Use a lot of plastic-type when loading. Putting your outfits, toiletries, and also other products in clear plastic totes is obviously a wise strategy to package when traveling. Not only does it allow you to arrange, furthermore, it keeps your possessions safe. In case the travelling bag ought to be exposed to the elements around the tarmac, the items in your case will remain dried out. When traveling in an additional region, be sure you thoroughly clean your hands and below your fingernails often. Do not effect your facial skin, specially your eyes and jaws ,in order to avoid any harmful bacteria or bacteria from getting into. This is particularly essential if you’re visiting a significantly less produced country in order to avoid acquiring ill. If you plan on flying with young children, ensure that you quit often in the way there and again. Clarify them in particulars where you are heading, and exactly how very long it will take to look there. Get ready some activities to keep them busy through the trip, including color guides. Make your baggage simple to place. Place big dazzling peel off stickers and pictures all over your suitcases, so that whenever you place it approaching via, you understand for a fact it is actually your own. It will help to not only locate your bag, but also to eradicate the humiliation which comes if you by accident seize the one that isn’t the one you have. Ensuring that you are applying just as much from the information you figured out on this page is key to traveling with good results. A good thing to remember is this post by yourself isn’t going to give you all of the info you have to know, maintain on the look out for first time suggestions so you can vacation with ease in the foreseeable future.

  56. Howdy I am so happy I found your site, I really found you by accident, while I was researching on Bing for something else, Regardless I am here now and would just like to say kudos for a fantastic post and a all round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the excellent work.|

  57. I truly love your blog.. Very nice colors & theme. Did you make this amazing site yourself? Please reply back as I’m attempting to create my very own website and want to know where you got this from or what the theme is called. Many thanks!|

  58. I absolutely love your blog and find nearly all of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content for yourself? I wouldn’t mind publishing a post or elaborating on some of the subjects you write related to here. Again, awesome blog!|

  59. Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say excellent blog!|

  60. I was wondering if you ever thought of changing the layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?|

  61. I’m now not sure the place you’re getting your information, however great topic. I needs to spend some time finding out more or figuring out more. Thank you for wonderful info I used to be in search of this information for my mission.|

  62. I do agree with all the ideas you’ve offered for your post. They’re really convincing and will definitely work. Still, the posts are very quick for beginners. May you please extend them a little from next time? Thank you for the post.

  63. Hi there to all, for the reason that I am genuinely eager of reading this website’s post to be updated
    on a regular basis. It includes fastidious stuff.

  64. Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!|

  65. Hi there, just became aware of your blog through Google, and found that it is really informative. I’m going to watch out for brussels. I will be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!|

  66. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?|

  67. Excellent post. I was checking continuously this blog and Iam impressed! Very useful information specially the last part 🙂 I care for such info much.I was looking for this certain info for a very long time.Thank you and good luck.

  68. Hey there! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  69. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Cheers|

  70. I think everything published was actually very reasonable. But, what about this? suppose you added a little content? I mean, I don’t want to tell you how to run your website, but suppose you added a title to possibly get folk’s attention? I mean BLOG_TITLE is kinda plain. You could look at Yahoo’s front page and watch how they create news headlines to get viewers to click. You might add a video or a picture or two to grab readers excited about everything’ve written. Just my opinion, it might make your blog a little bit more interesting.|

  71. Hello There. I found your blog using google. This is an extremjely well written article.I’ll make sure too bookmark it and return to read more ofyour useful information. Thanks for the post. I’ll certainly return.

  72. Great post. I was checking constantly this blog and I amimpressed! Very useful info particularly the last part 🙂 I care for such information much. I was looking for this particular info for along time. Thank you and good luck.

  73. This is a great tip particularly to those fresh to the blogosphere. Simple but very accurate info… Many thanks for sharing this one. A must read post!|

  74. Whoa! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same page layout and design. Outstanding choice of colors!|

  75. I will immediately clutch your rss as I can’t to find your e-mail subscription link or e-newsletter service. Do you have any? Kindly permit me realize in order that I may just subscribe. Thanks.|

  76. of course like your web-site however you have to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I find it very troublesome to tell the reality nevertheless I’ll definitely come again again.|

  77. Your style is very unique in comparison to other people Ihave read stuff from. I appreciate you for posting when you have the opportunity,Guess I’ll just book mark this blog.

  78. Thank you for some other fantastic article. The place elsemay just anyone get that type of info in such a perfect approach of writing?I’ve a presentation subsequent week, and I am on the look for such information.

  79. Hello my friend! I want to say that this post is amazing, nice written and come with approximately all important infos. I would like to see extra posts like this .|

  80. An interesting discussion is definitely worth comment. I think that you should publish more about this topic, it may not be a taboo subject but generally people do not talk about such topics. To the next! Cheers!!} לאתר לחץ כאן

  81. I was curious if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?|

  82. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you few interesting things or tips. Perhaps you could write next articles referring to this article. I want to read more things about it!|

  83. Hi there this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!|

  84. I was recommended this web site by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my problem. You’re incredible! Thanks!|

  85. fantastic submit, very informative. I’m wondering why the opposite specialists of this sector don’t realize this. You should continue your writing. I’m sure, you have a huge readers’ base already!|

  86. Robinson Online ช้อปสินค้าแบรนด์ดัง ส่งตรงถึงบ้าน การันตีราคา +ซื้อด่วน Delivery Badge Home enable จัดส่ง ถึงบ้าน Delivery Badge Click&Collcect enable รับสินค้า ที่สาขา Delivery Badge 2Hour Pickup disable ซื้อของ

  87. I do not even know how I ended up here, but I thought thispost was great. I do not know who you are but definitelyyou are going to a famous blogger if youaren’t already 😉 Cheers!

  88. A motivating discussion is definitely worth comment. I think that you oughtto write more on this subject matter, it might not be a taboo matter but usually people don’t discuss such subjects.To the next! Cheers!!

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like
how to grow twitter followers
Read More

Follow me! 12 Tips How To Grow Twitter Followers

Social media has become almost an integral part of our daily lives these days. Facebook, LinkedIn, Pinterest and of course, Twitter, all compete for our inspired attention. Hashtags, posts, tweets, likes, trending now … as much real-time social networking as you can handle.