Interested in mastering social media? Years ago, when someone mentioned blogging, they were only talking about content written for a website. Fast forward till the now. Blogging has become synonymous with everything involving social media. Including Twitter, Facebook, Instagram, Medium and traditional blogs, like Wordpress.
We all know that social media is a great platform for promoting your content, building your brand, and, most importantly, connecting with your tribe. But if the adjectives vanilla, boring, and ‘yawn’ can be used to describe some of your posts and tweets, you would be wise to try and pump up your creative vibe. Since there are literally millions of daily users across various platforms how can you possibly make your content stand out among the competition?
Would you purchase a brand new SUV, drive it to and from the office for months, and then never take it in for service? Of course not. Just as a vehicle needs periodic maintenance for an optimal ride, your social media accounts also require a few ‘touch ups’ from time to time. It’s important to periodically check under the hood of your social media profile to make sure all aspects are still relevant and your brand’s marketing message is on point.
Social media continues to evolve. Technology, trends and applications will all continue to have a fluid relationship within the social media marketing landscape. As a small business you understand that social media is not a spectator sport, you must get in the game and contribute.
While in the city recently, I ran into friend who I have not seen for quite some time. He told me that he started up his own photography business. “That’s great” I replied, “Who do you think will use that service?” Bill thought for a few seconds and then came back with a “well … almost everybody.” Really? For the next hour over lunch from his favorite food truck we discussed the importance of defining his specific target market.
We all know the term social media. If you ask any small business why they use social media, you will get varied responses. More followers? More Likes? Increase sales revenue? Sorry … those are the wrong answers. Sure, any business can utilize an AI (Artificial Intelligence) Bot program to acquire more followers, but then what’s next?
Social media has become almost an integral part of our daily lives these days. Facebook, LinkedIn, Pinterest and of course, Twitter, all compete for our inspired attention. Hashtags, posts, tweets, likes, trending now … as much real-time social networking as you can handle.
What’s the first thing that you look at when you check your Instagram account? If you're anything like me―a digital content sponge, you thought of the Instagram Stories of course. That’s the stream of short content stories on top of the main Instagram feed usually from some of your favorite Influencers. Here users can post photos or short video clips that will end up vanishing after only 24 hours; but it's a great way to share quick pieces of information and content such as: announcements, event previews, behind the scenes video, product discounts, or even just interesting facts about yourself (i.e. your brand).
Twitter is a perfect social media platform to engage, entertain, and build relationships. As a business brand you would be wise to take advantage of the real-time marketing opportunities that Twitter provides. In search of the perfect Tweet? Heck―aren’t we all.
Have you been putting off starting your Facebook Business Page? Well, now is the time. It’s a brand new year and marketing opportunities abound. You already know the power of Facebook―over two billion monthly active users. That fact alone makes it the perfect social media platform to grow your business. Being on Facebook makes it easy for people to interact and learn about your brand online.
It’s not about just posting, tweeting, and liking. Social media is all about real engagement with your audience. As a small business, you undoubtedly know that utilizing social media is one of the best ways to find, connect, and establish relationships with potential customers. Those are key elements in formulating a social media strategy to build a successful brand―your brand.