Social media has become one of the most critical aspects of digital marketing today. Its impressive reach has helped individuals and businesses reach millions of customers across the world.
With the ever-increasing demand of social media for marketing and providing customer support, we need efficient tools to manage our social media accounts. With these tools, you just have to spend a few hours every week to nurture your brand.
More than 90% of marketers using social media tools have revealed that their brand visibility and audience reach has increased tremendously once they started using these tools.
Different social networks have a unique “best posting time” when their users are most active. If you want to keep your audience engaged, you need to post at these peak times.
So What’s the best time to post on Social Media?
It’s not wise to spend hours every day and adjust your schedule as per the best posting time to maximize your audience engagement.
The Need for Social Media Publishing Tools
Social media publishing tools (SMPT) help you save time, which in turn can be spent on generating new ideas, content creation, audience engagement, and expanding your overall reach.
SMPT’s primary focus is to help users maintain a consistent presence on social media scheduling posts across each of their social media accounts.
Most social media publishing platforms help teams or individuals to post on multiple accounts and allow them flexible scheduling options. Based on the trends, region and user traffic, these tools also suggest predefined posting times to maximize user engagement.
- Tools for scheduling social media posts
- Optimal posting times suggestions
- Multi-user collaboration
- Multi social media account management
- Tailored posts
- Social Listening
What is a Great Social Media Publishing Tool?
Naturally, you must be looking for an affordable and user-friendly tool that supports a broad range of social networks, mainly the big four – Facebook, Twitter, Instagram, and LinkedIn.
With the right tool, you can schedule posts on multiple accounts simultaneously and even share auto-suggested content based on topics relevant to your target audience.
You can also measure the performance of your posts in real-time once they are published.
With better organizing and scheduling flexibility, these tools can make your social media management much easier. It not only save your precious time but also ensures that your well-timed content reaches the right audience, which is what we’re looking for.
Let’s Take A Look At The Best Social Media Publishing Tools
- Loomly – Calendar based content creation tool
- UniClix – Centralize, manage and grow social media accounts
Loomly is a social media calendar tool that allows social media managers to create and schedule posts. The app is suitable for freelancers, agencies, and businesses that want to have a well-organized workflow for crafting and posting social media updates.
This app is built with a user-friendly and simple interface that lets you optimize and preview posts before posting.
Loomly is equipped with advanced features so the users can implement their ideas for social posts, preview them, handle approval workflows, get live post optimization tips, and also automate post scheduling and analytics.
Loomly users can implement their ideas for posting, preview social posts, take care of workflow approvals, receive live tips on optimization, and also schedule posts and track analytics.
Loomly Main Features
- Post preview
- Live post analytics
- Social media calendar management
- Multi-user collaboration
- Email integration, alerts, invitations, reminders, and notifications
- Campaign analytics
- Advertising management
- Activity dashboard
- Metadata management
How to setup Loomly?
- Once you’ve entered all the required information on the signup form, the next step is to type in your company name, choose your company type and set the account time zone according to your area.
PS: Don’t forget to confirm your account.
- Then simply click on Create A Calendar to start creating the calendaring workflow.
- Choose the workflow which best suits your brand or client. Calendar workflow is where the team members enter their unique permissions.
- Once you’ve created your calendar, you can start posting with that calendar.
- Create a new post by clicking on the New Post button.
Loomly’s post-builder helps you create a post from scratch with post ideas and post-optimization tips.
Post ideas provide inspirations for a post, such as relevant holidays, events, and Twitter trends. Post optimization tips can help you with copy link, timing, format and readability of your content.
- Select Social Channels you want to send out your post.
- Compose your post.
- After drafting your post, you can save it if you wish to edit it later. If you are working as a team, you can choose to submit your post for approval and mark it as ready for review.
- If your post has already been approved or doesn’t need approval, you can simply schedule it for posting.
- If you want to publish the post right away, you can Select the Publish Now option to send it out immediately.
You can find your posts in your created calendar on the List View, which shows a high-level overview of all of your posts. All the information available on the Post View is also available on List View.
In the Calendar View, you can get a more strategic look at your posts for months. As Loomly supports collaboration while creating and scheduling posts, you can invite collaborators from your calendar toolbar to access a specific calendar.
Once collaborators join your calendar, you can assign posts, tag them, and leave comments.
Engage with your audience by replying to comments and messages using the Interactions section.
Advanced Analytics – Calculate Your Success with Loomly
Advanced Analytics helps you get a deeper understanding of your success, which includes metrics on your accountant posts like engagement, reach and likes. Loomly’s analytics allows users to see which posts perform the best and determine the attention each post needs.
Manage All Your Assets Inside Your Brand-New Content Library
Now you can access your Content Library from both the List View & Calendar View via the Library icon in your Toolbar.
Inside your Content Library, you can:
- Upload photos & videos to be used later when creating new posts.
- Edit new and existing files metadata, for instance, renaming assets per your internal conventions.
- Delete assets you no longer need.
- Apply changes to multiple files with bulk actions.
Benefits of using Loomly for your business
- A constant stream of ideas
- Time Saver – Manage all the content in one place & schedule content ahead of time
- Easily interact with your audience
- Measure your performance
What are customers saying about Loomly?
” Game-Changing social software. I have 3 clients who all use the tool to approve messaging and collaborate with me managing their entire online presence. It works really, really well. What else is there to know.” – Sam K. Marketing Coordinator
“Loomly dramatically increased my efficiency as a social media manager. I can post to multiple accounts simultaneously, saving a lot of time – time that is now spent on marketing strategies and creating campaigns. If you are thinking about getting an SMMT for your business, do yourself a favor and give Loomly a chance. You won’t regret the decision.” – Shawn F. Social Media Manager
“Overall, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower price point than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all! “ – Unknown
Main Features Uniclix Supports
- Automation and scheduling
- Content curation
- Social monitoring
- Twitter growth
- Automation and scheduling: UniClix is a management app designed to aid social media users, individuals, influencers and small businesses with social media management.
UniClix allows its users to plan and schedule social content for the best time. Talking about “best times,” the application is also designed to automatically find the best times to post on your social media accounts easily. Additionally, the tool allows you to save the content on Categories for future reuse and to repost.
2. Content Curation: UniClix enables users to find and repost useful social media content on the internet to their various social media accounts.
To grow your social media reach, content curation is vital. In the past, brands would normally find these useful content on the web to repost, but with tools like Uniclix and Quuu, businesses can easily find and repost engaging content without having to spend hours on Google research. Uniclix takes all the workload away by recommending useful, handpicked content for you.
3. Social Listening/Monitoring: How do I monitor what people are saying about me and the topics I’m interested in?
UniClix generates custom streams to help users monitor what others are saying about them and topics of interest. UniClix also allows users to react to conversations and increase engagement easily.
4. Twitter Growth: Wondering how we were able to grow from about 20 twitter followers to over 12,000 in less than six months?
The answer is Uniclix’s Twitter Growth Feature!
How does this Twitter growth feature work and how important is it?
Twitter has always been one of the largest social networks in the world with over 300 million monthly active users. It means your customers and fans are hanging out on Twitter, but here’s the problem.
Growing your Twitter followers is a lot of work and most of the time, people “give up” too quickly, ending up leaving the platform. That’s exactly where Uniclix comes in; the Twitter booster helps you grow your Twitter account rapidly.
With this, you won’t have to find useful accounts to follow manually, tweets to engage, and inactive users to unfollow.
5. Analytics helps track your social growth, and get meaningful stats on your social media accounts, enables you to get a meaningful and concise snapshot of your key Twitter, Facebook, and LinkedIn activities.
Who is UniClix for?
Small Business: Online Retail
Here’s a typical target case for an average online retailer who can benefit and grow exponentially by using Uniclix.
Mark’s online retail store sells high-end bags and accessories. As a design retail business that is focused on selling modern classics, they attract fashion inspired, tech-savvy following around the globe.
In order to increase their online presence, besides posting, they need to increase user engagement, lift customer satisfaction and create brand awareness.
One of their first social media objectives is to respond to every question – even those that don’t directly mention their own business.
Hence, [one of the ways] UniClix can help is by creating a set of social listening streams and mentions, which will allow Mark to monitor & respond to various hashtags and keywords such us @CompanyName, ModernBags, Classic Bags, High Fashion etc.
Small Business: Local Shops
Here’s another case:
Rolando’s coffee shop is located in an up-and-coming neighborhood in one of the tri-boroughs of New York City. Rolando is a coffee connoisseur and sells premium varieties of coffee.
He has become popular in the neighborhood, but this is not enough to grow his business. He needs to establish an online presence to market his coffee blends to other shops and coffee lovers and generate a stream of online sales.
He also needs to reach more customers in the neighboring areas. Where does Rolando begin and how can UniClix help him grow his business? With UniClix, Rolando can create geo-targeted social media hashtags by location, which will help him to quickly identify potential local customers as well as customers in new neighborhoods who are interested in coffee culture, and to whom he can market his shop by sending special menu promotions, product ads, etc.
Small Business: Influencer Marketing
Here’s another typical target case for an average social media influencer who can also grow exponentially by using Uniclix.
Lisa is an influencer, and her blog focuses on fitness. Lisa uses social media to connect with people around the world over a common interest and shared conversation.
One of the critical challenges for Lisa is to find relevant content for sharing and inspirational content for her writing. Lisa is looking for better ways to curate content and share articles throughout her social media pages in a consistent way.
How can she do this?
Using UniClix, Lisa can set up a set of streams relevant to her niche market to monitor conversations and trends. Additionally, Lisa can setup targeted topics under content curation to automate the process of finding relevant, and fun articles for both sharing and inspiration.
Finally, Lisa can schedule her posts to all of her social media platforms within UniClix. Through automation, Lisa can save at least 6 hours a week on managing social media.
The Most Affordable And Simple To Use Social Media Management Platform
UniClix takes into account the challenges small businesses face when it comes to operating advanced social media marketing tools. We meet our customers where they are by investing in intuitive user flows and providing support via video tutorials as well as real-time customer service.
Uniclix simple yet effective dashboard offers a super easy to use social media management dashboard to handle your Twitter, Facebook, LinkedIn and Pinterest processes all from one system.
Best of all, it takes a few simple, 1-2 clicks to schedule and automate social media updates, increase your visibility and grow your accounts using Uniclix.
Let’s try it with the Free Trial and explore new horizons of social media management.