LinkTree Review and Alternatives
With the rise of different social media platforms, such as Instagram, that have been soaring in usage and popularity, there are a few limitations in using them. For businesses, brands, and influencers, the biggest frustration with Instagram is the inability to include hyperlinks within their posts.
This frustration is especially noteworthy for companies and influencers that want to link to other pieces of content such as blogs, product pages, or even websites. While they are free to leave the URL in their post, Instagram refuses to turn this into a clickable hyperlink because it wants the user to stay on the Instagram platform.
Over the past year or two, there has been a creative workaround to this problem. While it doesn’t specifically address the issue of not being able to have hyperlinks in a post, it does give people a viable workaround to this issue, especially for those who want to share multiple links.
LinkTree is arguably the most popular and widely used link-sharing platform today and we’ll review what it is and how to use it.
What is LinkTree?
LinkTree offers a creative solution for Instagram users that want to post links in their Instagram posts but can’t. Basically, it is a platform that allows users to share multiple links that their audience and users can engage with. A user’s LinkTree is placed within the bio section of their Instagram page and by clicking their LinkTree, they are then taken off the Instagram page and onto that user’s LinkTree page. From there, users can see all the links this Instagram user would like to make available.
Here is an example of what a user’s LinkTree looks like on their Instagram page.
This cooking influencer has her own personalized LinkTree link in her bio. When users go to click on this, they end up landing on this page:
As you can see, these buttons are hyperlinks to this cooking influencer’s recipes. Since she can’t add these hyperlinks to her posts in her Instagram, her LinkTree acts as a house for all of the links she wants her users to see.
Now, if you’re an influencer or a company and you want to get started with LinkTree, how do you do it? Well, let’s take a look!
How to Get Started with LinkTree?
To get started with LinkTree, you will obviously need to sign up for your own account. To do so, navigate to the LinkTree page and begin the signup process. You should see something like this.
After filling in the information you need to fill out, including your email, LinkTree username, and password, you’ll then be prompted with this next screen:
As you can see here, you’ll need to fill in your name and you can then select up to 3 categories that would best fit with the links you’ll be showing in your LinkTree. Since this is for example purposes, we’ll just go ahead and choose the first three: music, comedy, and brand. Click the I’m not a robot checkbox and proceed.
Up next, you’ll then be hit with their pricing page. But, don’t worry, you won’t be committed to pay for anything when using LinkTree. That’s because they offer two distinct plans: a free version and a paid version. With the free version, you’re getting a plan that is limited in functionality. With their paid plan, you’ll get many more features that offer great value to the user. However, it should be noted that with either plan, you’ll be able to list as many links as you want on your LinkTree page. If that is what you’re primarily using LinkTree for, then the free plan might be the best option for you.
After continuing with the free plan, we’re all set to begin adding links to our LinkTree. Since you haven’t set up anything yet, it will look rather bare. To begin customizing your LinkTree, navigate towards the Appearance tab at the top and click that.
Here, you’ll be able to customize your profile under what’s available to you under the free plan. We can add a profile picture and select from one of their basic themes. You’ll need to upgrade to a paid plan if you want access to a few of their more elaborate themes. You’ll also need to upgrade to a paid account if you want to be able to change the background color or pattern on your LinkTree, as well as the buttons and the fonts.
Now that we’ve created our LinkTree account and we can see that we really have limited options to customize our LinkTree profile, let’s start by creating some links. To do that, we’ll simply click the Add New Link button. You’ll then be prompted to Enter a Title and a URL, like in the screenshot below.
The title is what people will see on your page that will take them to the URL that is linked to it. For example, we’ll add our Facebook link here and we’ll give it a title of Facebook, so that users know they will be re-directed to our Facebook page once they click this link. Once, we’ve added our Facebook link, it should look something like this:
What’s neat is that after every link you add to your LinkTree, you can then see how it will look on your LinkTree page by looking at the right-hand side of the page. It gives you an up-to-date view of what your links will look like and the order they will be in.
As you can see here, we’ve added a few more links to our fictitious LinkTree and according to the preview on the right-hand side of the page, this is how they will appear on our LinkTree. What’s important to note is that you can actually re-arrange the order in which your links appear as well.
That’s all there really is to setting up your LinkTree. It’s very easy to do and once you’ve created your account, it’s a very intuitive tool to use. Since this has been such an amazing link-sharing tool, others have popped up to compete with LinkTree. Here are just a handful of different competitors that offer varying degrees of similar functions as LinkTree.
An alternative to LinkTree is ContactInBio. Instead of just putting your contact information in the bio section of your Instagram page, you can now set up your own ContactInBio link. Much like LinkTree, ContactInBio allows users to leverage their best links that they want their audience to see.
But what makes ContactInBio more unique than LinkTree is its specific ability to be more customizable. For instance, say if you’re running an e-commerce store and you want your future customers to be able to see your products and not just the link. Well, with ContactInBio, you can!
As you can see in the shot below, you can add a few of your hottest items from your e-commerce store. In this grid format, you can proudly show off your best products and make it look like an actual listing, with its thumbnail image, product name, and price.
To customize it even further, ContactInBio also allows users to create their own micro landing page as a way to try and convert prospects into customers. Creating this micro landing page is completely easy to customize and you can ensure that your brand and your brand colors are effectively displayed on this page.
ContactInBio is also a much more diverse tool than LinkTree because it also gives users the opportunity to create an experience that is more than just about the links. Users can also leverage ContactInBio to create lead generation forms, which can be a useful way of turning prospects into customers. Take a look at the screenshot below and you can see that users are able to book an appointment and leave their contact information as a request to find out more information.
ContactInBio also has other great features that are incredibly beneficial for the user. Users can optimize their ContactInBio to show the links to all of their other social media accounts, as well as offering the chance for users to connect with them on messaging apps like Whatsapp or VIber.
Of course, to take advantage of most of these features, you’ll have to opt for the paid plan, but considering the price and limited functionality of LinkTree, paying $7 per month for ContactInBio “Business” plan really seems like a steal. If you work in a team and need multiple users to have access, ContactInBio also offers a $28 per month package that allows up to 5 accounts that can be managed.
One of the more frustrating things about posting in Instagram is the inability to include links in your posts! With Link In Profile, it actually doesn’t really have to be this way. In many ways, Link In Profile is very similar to the other link-sharing alternatives to LinkTree, with the exception of one major difference.
Rather than just offering up links for users to click on, their platform mirrors your Instagram feed and by clicking on an image, you’ll be re-directed to the link that is shared from that post. Take a look at this screenshot below.
As you can see, Link In Profile takes your Instagram feed and turns the images into clickable links! As groundbreaking as this link-sharing platform is, you’re going to have to pay for it…literally. There is no free plan for Link In Profile, however they do offer you a 30-day, free trial. After that, you’ll have to decide whether or not you wanna fork out $9.99 per month to continue using the service.
For those who don’t know, Tailwind is another social media scheduling tool, with the only caveat being that it can only post to Pinterest and Instagram. If you’re a business that uses Instagram extensively, you might be interested in using its own link-sharing service, smart.bio.
Smart.bio works exactly the same as the other link-sharing platforms, with the only exception being that it is integrated with your Tailwind account. Smart.bio is particularly useful for users that sell products via e-commerce stores and want to advertise a few of their products on smart.bio.
It should be noted that smart.bio is not its own standalone feature. Rather, you’ll have to sign up for Tailwind’s services, which comes out to $14.99 for a monthly subscription that only allows you to schedule out posts to Instagram (It’s another $14.99 per month if you want to include Pinterest).
If you’ve made it this far, congratulations, because we’re about to hit you with our last top recommendation and quite honestly, this one might be the best one of the bunch. Unilinx is a link-sharing platform that is very similar in design to LinkTree, however, this one is completely FREE. Here is how it looks:
As you can see, you can enter your links, like how you would with LinkTree, and you can also rearrange the links so that they appear in the order you want them to. As a bonus, you’ll also be able to preview how this will look by viewing the mobile preview on the right-hand side of the screen.
Another great feature of Unilinx is that they are 100% integrated with their social media scheduling platform, Uniclix. Uniclix offers users with multiple social media accounts and across the various different social media platforms, to schedule out their posts. So, rather than spending $15 per month to only post on one platform like Tailwind does, you can spend the same $15 and schedule out posts on many social platforms with Uniclix.
That $15 per month actually goes down to $12.50 if you purchase their annual plan. Did we also mention that it comes with a free, 14-day trial? So, if you’re looking for that perfect social media platform to schedule out your social posts on time, don’t sleep on Uniclix. Here is the link to their pricing plans where you can also click to start your 14-day, free trial.