Hilarious Twitter Accounts
Easy―share content that makes people laugh.
Okay, perhaps not quite that easy but think about it. Everyone enjoys a good laugh. It’s that instant emotional connection we feel with our friends (or co-workers, followers, etc.) that makes it special. Mixing humor into your social media content is a surefire way to let your followers remember your brand and Twitter is the ideal platform to do just that!
Since the lifespan of a tweet is less than 20 minutes (yes, really) so follow these three guidelines when you post amusing content:
Hilarious Twitter Accounts Hilarious Twitter Accounts – Since the lifespan of a tweet is less than 20 minutes (yes, really) so follow these three guidelines when you post amusing content. Your brand needs to have a personality. Whether that is dishing out some sass and sarcasm, or sharing a clever play on words, let your brand’s uniqueness shine through. Next, be original with your ‘funny-bone’ content. Sure it’s a business, but still you want to come across as a real person. Often it’s easier to simply share your thoughts, or a comical story, with your followers rather than send a tweet that appears calculated. Oh, and be sure not to copy or imitate your competitors as your audience will see right through the copy-cat attempt. Finally, be sincere. If you are poking some good natured fun at something make sure your audience knows this and will be on board with it.
How can your brand create funny content that people will love and share? Well, let’s take a look at a few of the funniest brands that use the little blue bird like masters of social media engagement. What can you learn from them? Your brand’s path to Twitter stardom can start with a one or two cleverly crafted jokes. So, loosen up that necktie and get ready to laugh a little.
There are many ways to add in some humor with your tweets. Let’s take good ole’ Colonel Sanders for example. A classic tweet from KFC shows that they have mastered the art of offering a subtle joke. An ‘easier said than done’ task but when properly accomplished these types of jokes can often go viral and rapidly increase your brand’s following.
Here is the classic example:
KFC follows 11 people. The 5 Spice Girls, and 6 people named Herb. Okay folks … in case you missed it that’s 11 herbs and spices―KFC’s famous recipe.
Such a clever tweet you can’t help but smile. Wouldn’t you agree? Bravo for the Colonel.
Another tweet from KFC:
KFC UK & Ireland (Verified account @KFC_UKI)
McDonald’s leader Ronald just stated he has a “burger on his desk at all times”. Will someone from his big shoed, red nosed regime inform him that I too have a burger on my desk, but mine is a box meal which is bigger and more powerful than his, and mine has gravy! #nuclearbutton
4:05 AM – 3 Jan 2018
• 178,395 Retweets
• 482,812 Likes
• 4,011 replies
Those are some serious engagement numbers! Clearly it is okay to toss a little shade and attitude at your competitors. Done tastefully and your fan base will “eat it up” (pun intended).
Recommended reading: Twitter Trends, 2019 and Beyond , Follow me! 12 Tips to Grow Your Following on Twitter
Netflix takes the engagement factor to another level. The more popular than ever online streaming service is excellent at listening and responding to their audience. They do it in such a comical way that you find yourself expecting more and more laughs from this mainstream giant. Kudos to the team that runs their account.
Another tactic for injecting some laughs is to use a pun. It’s a play on words that can have a double meaning or may sound like one another. The restaurant chain Chipotle gets a solid “two thumbs up” for their hilarious tweet “Rock out with your guac out.” A well-crafted pun that hits the mark always works and your following will be eager to share it.
Folks on Twitter also love to share their opinions and they enjoy when their favorite brands dish out a little sarcasm and attitude. Did somebody say Wendy’s? The fast food chain went viral recently after starting several ‘beefs’ with other food brands on Twitter. This burger driven tweet storm is still going strong. Based on the number of Twitter reactions Wendy’s adept use of sarcasm and shade is working perfectly. Can your brand toss some shade and mix in a side order of sarcasm? If so you can see your engagement numbers increase.
It’s important to note that there can be a fine line between being funny and being offensive. Wendy’s is able to get away with this because they’re obviously being sarcastic and the sass is well-intended. When is it not funny? Only when folks fail to laugh so don’t push the envelope too much. The key here is to know your audience and what they can handle; don’t insult your followers.
Lastly, the classic IHOP brand shows that it’s okay to use your own content to set up the joke. So have some fun with your brand; go ahead and poke a little fun at it. IHOP, in case you were unaware, has officially changed their name to IHOB where the ‘B’ stands for “burgers.” Swapping pancakes for burgers? Well, you guessed it, the Twitter world had a lot to say about this. There were literally thousands of comical reactions. Was this re-branding ploy an attempt to stir up some good back and forth banter with their customers? Mission accomplished.
What can your brand takeaway from what these mainstream brands have done. Your Twitter marketing strategy should include engaging your following and staying on top of what’s trending. Be creative like these companies and mix in a healthy dose of humor too. Keep em’ laughing and keep them coming back for more! It goes a long way in creating a lasting emotional bond with your customers and followers.