How to Use Facebook Business Manager in 2021

Your social media marketing agency is growing. You started as a solopreneur, but now you have a team of social media marketers helping you to generate good results for your clients on Facebook and Instagram. 

You are tired of manually assigning tasks to team players every time. You are also worried that sharing your clients’ page logins with many people may compromise your work and bring up privacy concerns. 

Here is where the Facebook Business Manager comes in. 

The Facebook Business Manager helps you to manage multiple Facebook pages and ad accounts seamlessly. In this article, you are going to learn how to set up and use the business manager. 

Let’s dive in.   

What is Facebook Business Manager?

The Facebook Business Manager is a tool that helps you to manage ad accounts, multiple Facebook pages and share access to your business assets with other people. Simply put, the Facebook business manager is a one-stop solution to all your Facebook marketing activities. You can also use the tool to manage Instagram accounts and product catalogs.  

Let’s say that you run a social media marketing agency for eCommerce companies. The Facebook Business Manager allows you to grant your employees partial or full access to your Facebook pages, depending on their roles. This enables you to delegate tasks to various team members easily. You can also track marketing efforts using the Facebook Business Manager, resulting in better strategies for your clients.    

How will Facebook Business Manager benefit my business?

Now that you know the Facebook Business Manager, let me show you the benefits it can bring to your business: 

It improves your focus on the business page

The Facebook Business Manager separates your personal profile from the business pages. This prevents the scenarios where you accidentally post something personal on your business pages. With the tool, you can access the power editor, ads manager, and other business assets without interacting with personal notifications and newsfeeds. So you are not distracted from your work. 

It enables the secure sharing of access with many people

If you are an agency, you must be looking for ways to allow users access to your business assets safely. The Facebook Business Manager allows you to provide access to other users without giving them control over your assets. 

It controls the level of access of users

If a team player leaves your company, you would have to go through each business asset to revoke the person’s access. But with the Facebook business manager, you can do this with a few clicks in the People’s section. The tool also allows you to give access to team players based on their roles. So you can delegate tasks without risking the security of your assets. 

It creates custom campaigns for different audiences  

If you run an agency and have many clients, then the Facebook business manager will help you to develop custom ad campaigns for various audiences. Instead of using multiple tools, you save time and increase convenience by doing everything with one tool. 

It allows you to manage all your business accounts effectively

The Facebook business manager brings all your business assets into a centralized location. This allows you to easily manage your ad accounts and multiple Facebook pages without switching from asset to another, which increases the chances of errors. It also allows you to monitor your ads’ performance, which results in better strategies for clients.  

How to set up the Facebook business manager

At this point, you know the benefits your business or agency gets by using the Facebook business manager. Now let me guide you on how to set up a Facebook business manager account:

#1 Create your business manager account

Go to  https://business.facebook.com/ to set up your business manager account. 

Once you land on the Business.Facebook.com page, click on the “Create Account” button at the top right corner. You will be required to input your name, business name, and the email address you intend to use to manage the account. Once you’ve entered the details, click on the “Submit” button. 

A new box will open, and you would be required to give more information about your business, including physical address, phone number, and website. Select how you will use your business manager account: whether it is to provide services to other businesses or to promote your organization.

Click on the “submit” button once you have given all the required information. 

At this point, you would receive a confirmation email from Facebook to the business email address you submitted. Click the “Confirm Now” button in that email. And now, you have a Facebook business manager account.  

#2 Link all your existing Facebook and Instagram pages

The next step is to claim your business assets. If you have existing Facebook and Instagram pages, now is the time to link them to your Facebook Business Manager Account. You also have the option of creating a business page. If you are handling other companies’ business pages, you can only request access to their pages. 

Only add business pages that you own to the Facebook Business Manager. If you claim your client’s business page without requesting access, their access may be restricted. 

On your dashboard, there is the option to either Create Page or Add Page. 

Screenshot of the Facebook Business Manager dashboard

To link an existing Facebook page, click on the “Add Page” option to enter the Page name and URL. If you own the Facebook page, then Facebook will automatically accept your link request. 

#3 Link your ad account

The next step is to link your ad accounts to the Facebook Business Manager. Just like the pages, you can automatically link ad accounts that you own or you are an admin of. 

The Ad Account options are in the upper row under the business manager settings. You will see the Add account, Create New Account, and Request Access Options. 

If you want to add an existing ad account, click on “Add ad account” and then enter your account ID. If you don’t have an ad account yet, then you can go ahead and create one. 

Just like with Facebook pages, if you are managing your client’s ad accounts, you would have to request access to the ad accounts to avoid restricting that person’s access. Enter the ID of the client’s ad account you want to access.  

#4 Add users to the business manager account

If you are running an agency or a large business, adding people to your business manager account is a crucial step. To do this, go to your business settings and click “People”.  Click on the “Add” button to begin the process. 

Enter the email address of people you want to access the Facebook business manager. You have the option to assign them a business role. You can give them admin access or limit their access to the employee level.  

When you grant someone access, you will have to determine the tools and accounts they can access.This makes the Facebook Business Manager appropriate for social media agencies because you can delegate different tasks to people at the same time. So it’s easy to manage many clients’ accounts without risking security. 

If you want to assign partners, go to the specific business asset’s page and click the “Assign Partner” button. Enter the partner’s business manager ID and determine the role you would like the partner to have. 

If you go back to the Business Settings menu and click on the “Partners” option, you will see all the partners, including the business assets you have assigned to them. These partners can add or remove people, add or remove accounts, and determine the access level that users have in those particular assets.  

How do I add an Instagram account to my Facebook Business Manager?

Go to your Business Manager Dashboard, and click on the Business Settings icon. Find the Accounts button and click on Instagram accounts. Click on the Add option. 

A pop-up box will appear immediately. Input your Instagram login details and click on Next.

Screenshot showing how to link an Instagram account to your business manager

Choose which ad accounts you want to connect with the Instagram account and click next. You will see a pop-up confirming your Instagram account has been added successfully. 

Is there a Facebook Ad Account Limit?  

There is a limit to the number of ad accounts you can link to the Facebook Business Manager. This depends on factors such the number of ad accounts you have linked, and how much you’ve spent. As you spend more money and create more accounts, you can ask Facebook to increase the limit. But chances are that they may not increase the limit.  

Do I need a Facebook business manager?

You need a Facebook business manager if: 

1. You are a social media marketing agency that manages multiple Facebook and Instagram pages and ad accounts for clients. 

2.  You want to control people who have access to business assets, including Facebook pages and ad accounts. 

3. If you have a team of people who are already handling your social media presence and you want to delegate tasks efficiently.  

Advantages of using the Facebook business manager

• You keep your business safe by managing permissions
• You create custom ads for different Facebook audiences 
• You can manage many business assets on one platform
• You can collaborate with third parties such as agencies and partners

Facebook business manager problems

• It would be best if you spent more time familiarizing yourself with the platform to make the most out of it. 
• You cannot remove the main ad account from the Business Manager. 
• Some errors keep appearing daily. (Facebook is working to improve the tool)

Can I use a Facebook business manager on my mobile?

Yes. The Facebook Business Manager app enables you to remain connected with your business wherever you are. You can create and manage ads and monitor your team players’ activities in other business assets using mobile. Download the Facebook Ads Manager app for iOS and Android.   

What is my Facebook manager ID? 

The Facebook manager ID enables to share access to information with other users. For example, you may need your business ID when logging into an ad account or sharing a Facebook pixel. 

To find your business ID, go to business settings, then click on business info, then below the business manager info, you will see your ID number. 

What is a Facebook pixel and how do you generate it?

Facebook pixel is a code generated by Facebook that you place on your website. It collects data that helps you to track conversions and optimize Facebook ads and retarget a specific audience. 

You should generate a pixel code for your website before even launching your first Facebook ad campaign. The pixel code helps you get valuable information on how your target audience behaves and ideas on how to improve your next Facebook ads. 

To generate the Facebook pixel, go to Business Settings, select Data Sources, and then select Pixels. 

Click the “+ Add” button, then name your pixel. 

For the installation of the pixel on your website, click set up the pixel now. If you have a single business manager account, then you can create upto 10 pixels. 

Can I create multiple business manager accounts?

No, you cannot create multiple business manager accounts with the same business email address. Somebody can create their business manager account and share the access with you. 

Conclusion

The Facebook business manager is a tool that helps you to manage ad accounts, multiple Facebook pages and share access to your business assets with other people. 

Some of the benefits of using the Facebook business manager include: 

• It enables secure sharing of access to users.
• It allows you to delegate tasks to various team players from a centralized location.
• It will enable you to control the level of access of team players in the facebook pages.  

Automate your Facebook posts using UniClix

Posting to several social media channels can be time consuming, and not all companies have community managers that do this as their day-job. Small companies or single business owners need to curate the content, choose the channels and the images for each post.

Uniclix is a social media management platform that allows users to manage and grow their social media channels in a simple and centralized way. Uniclix app lets you post, share and monitor social media in very few steps.

So, how do you use Uniclix to automate your posts on Facebook? With Uniclix app, you can do it using only a few clicks. Here is how:

• Sign Up or Log In to your Uniclix account

• Select which social media channel do you want to connect. The app suggests media channels such as Twitter, Facebook, Pinterest and LinkedIn.

• Select Facebook.
• The app will ask you to review and choose which activities you want Uniclix you do on Facebook. Click the link to select which permissions you allow. 

Compose your Post!

• To compose a post you can click on the What’s on your mind button, or you can select a date on the dashboard calendar
• Select the social media channels where you want the post to appear.
• Compose your post in the text box.
• As on Facebook, you can click on the lower icons to add emojis, GIFs and Images, so your content will be more attractive.

Below on the same text menu, you can see the options:

• Add to queue – Your post will be shared at the next available time based on the given times on Schedule settings
• If you want to post right away, choose Post Now.
• Schedule, which lets you select the date and time.

Whatever the option you choose, confirm by clicking the lower right button.

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