¿Pensando hacer una página de LinkedIn en 2020? Todo lo que necesitas saber

¿Has estado usando LinkedIn para negocios?

¿Quieres aprender cómo crear y automatizar una página de LinkedIn para tu empresa, marca o agencia?

Si aún no tienes una página de tu compañía en LinkedIn, este artículo te ayudará a crear una y te revelaremos algunas de las mejores prácticas a seguir en 2020.

Este artículo también es útil si ya tienes una página empresarial de LinkedIn, porque revelaremos algunos procesos para automatizar tus publicaciones para que ahorres más tiempo a la vez que obtienes mejores resultados en la plataforma. 

Como compañía, no hay mejor momento para crear una página de LinkedIn que ahora. Desde el lanzamiento de la característica de página de la plataforma, ha habido un montón de cambios en esta característica y en esta publicación vamos a resaltar solo las mejores prácticas que aún son relevantes y están disponibles hoy.

Básicamente, cualquiera con un nombre de compañía, dirección de correo y un sitio web puede crear una página de compañía en LinkedIn en 5 minutos. Y con esto, puedes comenzar a dirigir oportunidades de calidad, tráfico y promover tu marca a la mayor plataforma de redes sociales profesionales en el mundo, LinkedIn.

En este artículo, descubrirás cómo crear una página de compañía en LinkedIn, cómo automatizar tus publicaciones fácilmente (y gratis), además de algunas mejores prácticas para comenzar a implementar. Pero antes de eso, ¿qué es una página de compañía de LinkedIn y qué hace?

¿Qué es una página de compañía de LinkedIn?

Una página de LinkedIn de una empresa básicamente le permite a la compañía promover su marca haciendo publicaciones, dando noticias y participando con sus clientes, fans e incluso empleados.

El objetivo de LinkedIn es ayudar a las empresas, compañías, organizaciones y marcas a sumar poder y participar dentro de la comunidad profesional del mundo.

La característica de página te permite publicar, responder a comentarios (como compañía), descubrir contenido relacionado que esté siendo tendencia, dirigir tráfico y oportunidades calificadas usando llamados a acción específicos, y obtener acceso a un panel de control de analítica simple para ayudarte a crecer en la plataforma de contactos profesionales. 

Estos son 5 ejemplos de excelentes páginas de compañía en LinkedIn con las cuales inspirarte:

1. Evernote

2. HP

3. Cisco

4. Hubspot

5. Amazon

Cómo crear una página de compañía en LinkedIn

LinkedIn Company Page: How to Create, Automate & Optimize for Best Results

Sigue estos simples pasos para crear una página en LinkedIn para tu empresa o compañía. 

1. Dirígete a “Crear una página de empresa en LinkedIn” – También puedes encontrar un link de página de LinkedIn bajo la pestaña “Trabajo” en tu cuenta de LinkedIn. 

Un comentario: No olvides, para crear una página de empresa en LinkedIn, debes tener una cuenta personal de LinkedIn. 

2. Selecciona lo que describa mejor tu marca con base en el tipo de marco y cantidad de empleados de la compañía: LinkedIn le permite a las marcas crear páginas con base en el tipo de compañía que tienen. ¿Tu marca es una empresa pequeña, mediana o grande, o una institución?

Esta característica le permite a LinkedIn comprender mejor lo que representas y cómo servirte mejor. 

En LinkedIn, eres una “empresa pequeña” si tienes menos de 200 empleados, una “empresa mediana a grande” si tienes más de 200 empleados y una “institución” si representas a una escuela, universidad u organización.

3. Completa los detalles necesarios que se te piden en la siguiente página: Aquí es cuando puedes hacer lucir de qué se trata tu empresa o marca. 

La primera página que verás te permitirá ingresar los detalles básicos de tu empresa, tales como el nombre de la marca (exactamente como quieres que la gente lo vea), tu URL público de LinkedIn (este es el que los motores de búsqueda y usuarios de LinkedIn usarán para encontrar e ir a tu página) y tu sitio web. 

En el siguiente formulario, LinkedIn te permitirá seleccionar otros detalles de tu compañía como Industria (Banca, Marketing y Publicidad, Construcción, etc.), el tamaño de tu compañía (0-1, 11-50, 51-200), y el tipo de empresa (trabajador por cuenta propia, empresa pública, sociedad). 

Luego puedes incluir los detalles de marca tales como tu Logo y descripción. El tamaño de Logo recomendado para tu página de LinkedIn es de 300 x 300px (JPG, PNG, JPEG) mientras que es de 1536 x 768px para la imagen del banner de empresa en LinkedIn

Tu descripción debería explicar brevemente qué hace tu empresa o qué representa, pero no te preocupes demasiado por esto ya que luego puedes cambiarla.

4. Verifica tu autorización en la compañía marcando el botón de verificación y haz clic en “Crear Página”.

Mejores prácticas de Página de Empresa en LinkedIn en 2020

Ahora que has conocido cómo configurar rápidamente tu página de empresa en LinkedIn, estas son las 3 mejores prácticas de página de empresa en LinkedIn que deberías comenzar a usar para hacer crecer tu marca en LinkedIn de la forma correcta.

1. Automatiza de la forma correcta.

Existen al día de hoy diferentes opiniones en la internet sobre la automatización de LinkedIn. Algunos expertos la fomentan, mientras que otros desconfían de ella. Para comenzar, las propias reglas y términos de uso de LinkedIn deberían ser la razón para evitar ciertas estrategias, sistemas y herramientas de automatización.

¿Cuál sería un ejemplo de una automatización que LinkedIn no ve con buenos ojos?

LinkedIn no soporta el uso de ninguna herramienta, bot o sistema para recolectar información o copiar perfiles de usuarios o cualquier dato de la plataforma.

¿Entonces cómo automatizas de la forma correcta?

Bueno, automatizar tu contenido o publicaciones de LinkedIn a diario es una buena forma de ahorrarte un montón de tiempo. Como propietarios de empresas, administradores de medios sociales y marketers, quizás no podamos darnos el lujo de estar buscando y subiendo constantemente publicaciones ricos que desarrollen nuestras páginas y hagan crecer la marca. Debe ayudarnos la automatización de contenido.

Para automatizar tu contenido en LinkedIn, te recomendamos que pruebes Uniclix, hoy mismo y gratis.

Este software te ayuda a encontrar contenido relevante para tu nicho y puedes agendarlo fácilmente para que sea publicado en tu página de compañía de LinkedIn. Funciona de la siguiente manera…

Dirígete a Uniclixapp y regístrate con una cuenta gratuita (lleva menos de 60 segundos).

Bajo tu pestaña “Cuentas”, haz clic en el botón LinkedIn y entonces autoriza usando tu cuenta personal de LinkedIn. En la siguiente página, si la cuenta personal es vinculada a una página de compañía en LinkedIn, puedes seleccionar la página haciendo clic en el signo de + al lado y haciendo clic en Guardar.

Esto debería sincronizar automáticamente tu página de empresa en LinkedIn y puedes comenzar a agendar tu contenido de LinkedIn automáticamente.

2. Agrega un Llamado a Acción atrayente (CTA, Call To Action).

Como empresa, debes ser capaz no solo de atraer usuarios a la página de tu marca, sino también convertirlos en clientes habituales u ocasionales. Esto es bastante simple ya que LinkedIn le permite a las empresas agregar un botón de llamado a acción claro en sus perfiles.

Este es un ejemplo de Shootorder, una agencia de marketing digital en Hyderabad:

Una vez que tu página de LinkedIn es publicada, puedes agregar un botón de CTA editando tu perfil y entonces bajo “Botones” seleccionar de una variedad de opciones de texto el que se ajuste mejor al estilo de tu marca.

3. Crea y comparte contenido regularmente.

El contenido es lo que logra grandes páginas. Las mejores páginas de empresa en los medios sociales al día de hoy producen muchos de los mejores contenidos y al hacerlo, crean un estilo, desarrollan una audiencia participativa y atraen clientes habituales y ocasionales para su negocio.

En esta era de marketing de medios sociales, el contenido es como el “combustible” de este canal de marketing. De hecho, estamos comenzando a notar un incremento/cambio en la manera en que los usuarios de medios sociales consumen el contenido en las distintas redes sociales.

Años atrás la gente prefería videos más largos, pero hoy hay un interés significativo en videos más cortos, de 15 a 30 segundos, que proporcionen un valor alto y accionable. Es por esto que plataformas de medios sociales como TikTok y Triller están comenzando a despegar y millones de usuarios ya están utilizándolas, incluyendo celebridades e influencers.

Como marca, mantente al tanto de las tendencias y noticias de la industria para proporcionar el mejor contenido que tu audiencia objetivo realmente quiera consumir. 

Para respaldar esto, de acuerdo a LinkedIn, las compañías que publican semanalmente ven un incremento del doble en la participación con su contenido.

Crea una estrategia de contenido efectiva para tu página de LinkedIn y no la dejes. Para los mejores resultados, limítate a una o dos publicaciones diarias. También puedes publicar cuatro veces por semana, ya que hemos notado que los usuarios de LinkedIn son un poco “lentos” para consumir contenido en comparación con redes como Twitter y Facebook.

Luego puedes usar una herramienta de automatización de medios sociales para agendar tus publicaciones y ahorrar tiempo y energía. Nosotros usamos y recomendamos nuestra propia aplicación Uniclix.

4. Re-publica las mejores publicaciones de tus empleados.

Esta es probablemente una de las mejores cosas que puedes hacer para promover tu marca en LinkedIn.

Si eres como yo, casi siempre hago clic en el pequeño enlace de “Ver todos los empleados en LinkedIn” en el perfil de una marca. Este es un ejemplo:

LinkedIn te permite agregar contenido de tus empleados (o sus mejores publicaciones) en la página de LinktedIn de tu empresa. De esta manera, los usuarios pueden conocer fácilmente más acerca de tu marca y también conectarse con gente que esté trabajando allí.

Además, los empleados típicamente tienen 10 veces el alcance social de su compañía (según LinkeIn) y con la simple característica de “recompartir”, puedes re-publicar el contenido más atractivo de tus empleados en la página de la empresa.

Por lo tanto como marca debes:

  • Agregar a todos los empleados a la página de la compañía.
  • Republicar las mejores publicaciones de los empleados a la página de la compañía.

Por último, te damos la palabra. ¿Cuánto hace que usas páginas de LinkedIn y cuánto has podido desarrollar tu marca en LinkedIn?

Responde en los comentarios y haznos saber qué piensas.

Still Considering a LinkedIn Company Page in 2019? Here's What You Need to Know

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