Cómo compartir publicaciones de Facebook (Actualización 2020)

El marketing en Facebook se ha convertido en una de las formas más grandes de marketing en línea y hoy en día es sin dudas una de las mayores redes sociales del mundo. Con más de 1.000 millones de usuarios, abre una enorme oportunidad para oportunidades de marketing orgánico (y/o pago) para los negocios.

Un mercado en los medios sociales exitoso depende en gran parte de un contenido de calidad y consistente que dé un valor agregado a los usuarios en las distintas apps. En twitter, debes ser capaz de publicar grandes tweets que agreguen valor a tus seguidores en la plataforma. 

En Facebook, tu contenido también puede ser en distintos formatos pero con textos generalmente más largos a diferencia de la longitud de textos ideal de Twitter que rinde mejor. 

En esta publicación bastante breve voy a mostrarte, paso a paso, cómo compartir una publicación (tu contenido) a tu página de Facebook o perfil de Facebook. 

Nota: Antes de continuar, solo quisiera invitarte a probar Uniclix, nuestra herramienta de administración de medios sociales que ayuda a automatizar tus procesos de Facebook, incluyendo publicación y programación de contenidos.

Además, me encantaría resaltar rápidamente algunas razones por las que debes usar Facebook para el marketing y por qué vale tu tiempo. 

5 Estadísticas de Marketing en Facebook en 2020

Estas son nuestras principales estadísticas de marketing en Facebook que pensamos que todos los profesionales del marketing deben conocer en 2020 sobre la relevancia del marketing en Facebook al día del hoy en la internet. 

¿Cómo encuentro qué publicar?

Al igual que cualquier otra red de medios sociales, debes tener un flujo constante de artículos de contenido para tus canales sociales. Este es uno de los mayores problemas que las empresas enfrentan el día de hoy, ya que una infinidad de dueños de empresas con los que hemos hablado nos dicen que tienden a no tener idea sobre qué publicar en sus páginas o perfil de Facebook. 

¿Cómo encuentra uno entonces contenido útil para publicar en sus páginas de Facebook?

  1. Republicar contenido de otras personas. 
  2. Hacer preguntas significativas para atraer comentarios y compartidos.
  3. Compartir tus publicaciones de blog. 
  4. Publicaciones de fotos. 
  5. Publicaciones de videos. 
  6. Publicaciones o novedad sobre la compañía.
  7. Estudios de casos. 
  8. Contenido generado por usuarios. 
  9. Productos.
  10. Encuestas atractivas. 
  11. Facebook live. 
  12. Estados de Facebook. 
  13. Feriados y eventos actuales. 
  14. Citas.
  15. Soporte al cliente.

Cómo publicar a tu página de Facebook desde un teléfono

Para publicar a tu página de Facebook desde tus dispositivos iPhone o Android, abre el ícono de la aplicación Facebook con la “f” blanca sobre fondo azul oscuro.

Esto debería llevarte a tu canal de Facebook si ya has ingresado pero si no has ingresado, ingresa el número telefónico o dirección de email asociados con la cuenta de Facebook a la que quieres acceder y toca en “Login”.

Puedes encontrar el cuadro de texto “¿Qué estás pensando?” justo encima de la barra de estado de Facebook.

facebook post

Haz clic en el espacio en blanco proporcionado y debería deslizarse hacia arriba una página de publicación completa.  

create facebook post

Haz clic en el espacio en blanco proporcionado y debería deslizarse automáticamente hacia arriba una página de publicación completa.

create facebook post sample

Estas son diferentes opciones de publicación que puedes usar en la pestaña de publicar. 

  • Puedes escribir contenido de texto en el espacio en blanco proporcionado.
facebook post via mobile
  • Usa el botón descendente “Público” para cambiar los ajustes de privacidad de tu publicación a “Amigos” o “Amigos excepto…”
publish in facebook
  • Usa el botón “Álbum” para publicar el artículo a un Álbum específico. Puedes crear uno fácilmente si aún no tienes ningún Álbum en tu perfil de Facebook.
facebookpost albums
  • También puedes usar la publicación de texto como una imagen, en la que puedes escribir fácilmente textos sobre fondos coloreados que son publicados como imágenes. 
whats in your mind? Facebook post
  • Usa la característica “Agregar a tu publicación” debajo del cuadro de texto para agregar gráficos (audio, video, Gif), etiquetar amigos, agregar un sentimiento/actividad, ubicación, transmitir en vivo y algunas opciones más.
checkin - facebook

Cómo publicar a tu página de Facebook desde una computadora

Publicar a tu cuenta de Facebook desde la computadora es bastante fácil y sencillo. Dirígite a Facebook.com e ingresa a tu cuenta deseada.

facebook feed

Al igual que hiciste en el teléfono, selecciona “¿Qué estás pensando?” directamente encima de las Historias de Facebook para acceder a las opciones de publicación completas.

create facebook post

También puedes agregar gráficos (fotos, gifs y videos), etiquetar amigos, agregar un sentimiento/actividad y muchas otras características de publicación. Ve las opciones adicionales haciendo clic en los 3 puntos debajo de la barra de texto vacía.

Cómo publicar una actualización a un estado de Facebook

Hace unos años, las actualizaciones de estado solo eran posibles en Snapchat e Instagram, pero hoy en día también podemos publicar actualizaciones de estado en plataformas de medios sociales como WhatsApp y Facebook. 

Si has estado en Facebook últimamente, entonces debes haber visto a tus amigos y colegas publicar actualizaciones de estados con frecuencia en la parte superior de tu feed de Facebook o aplicación Messenger.

En el teléfono, abre tu aplicación Facebook y haz clic en la opción “Agregar a historia +” (con tu imagen de perfil).

facebook story

Entonces podrás escribir textos o subir cualquier imagen o video directamente desde la galería de tu teléfono.

mind? facebook post

Nota: Para publicar una actualización de estado desde la computadora, encuentra el “Agregar a la historia +” encima de tu feed de Facebook.

Cómo agendar y automatizar tus publicaciones de Facebook desde la app Uniclix

¿Vas a publicar regularmente en tu cuenta de Facebook? Te ofrecemos que pruebes Uniclix, para agendar y automatizar tus procesor de marketing en redes sociales.

Básicamente, puedes crear, agendar y automatizar tus publicaciones de Facebook (Twitter y LinkedIn) directamente desde tu panel de control de Uniclix.

Ste Paso 1: Crea una cuenta gratuita de Uniclix.

Paso 2: Desde el panel de control de tu cuenta, selecciona Redactar y autoriza tus distintas cuentas de medios sociales.

schedule post via uniclix

Paso 3: Navega hasta la pestaña “PUBLICAR” y podrás comenzar a agendar todas tus publicaciones de Facebook directamente desde Uniclix.

PRUEBA UNICLIX GRATIS HOY MISMO

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