Twitter gives companies a fast-paced, direct way to engage with their customers. But coming up with ways to keep your audience interested can be tricky. When I open my Twitter feed, I don’t read every single post but scroll to find someone that catches my attention. Your customers do the same.
How can you develop a strategy that engages your audience and keeps them coming back? This article brings tips and tricks to keep your audience interested and interacting with your company.
Twitter gives you the latest information about almost any topic on earth. This also includes updates about companies and brands your followers care about. Some benefits of investing in your Twitter strategy are:
- Increased brand awareness
- Increased customer engagement
- Share content easily
- The platform is free to use
- You can use it to give quick customer service and support
- You can search your competitors and their content
- Prospects can quickly learn about your company
But with over 300 million average monthly users, how do you make sure your content gets to the point?
#1 Attract Visually
If your buyer personas hang out on Twitter, you cannot risk them pass over your content. You need to make your content stand out. People engage more with Tweets that include visual content, include images, a GIF. You can add a short video, but keep it short, we are on Twitter and nobody has the time for long videos. Check this example from Starbucks, tempting, right?
#2 Curate Interesting Content
Finding interesting stories to create an engagement is not an easy feat. It is especially difficult for Twitter, when you have to post several times a day. You can use a couple methods:
- You can share other people’s content. This also helps connect with peers and customers. When you draw inspiration from different sources it brings different points of view, making your content more interesting.
- If you don’t want to go the DIY route, there are tools, such as the Uniclix App that automatically curates the content, suggesting compelling information to share in your channels.
#3 Use a Twitter Automation Tool
Tweeting at least 5 times a day can be a hassle if doing it manually. Go up a level on your Twitter game, using a tool that automates and schedule your tweets. Never more forget to tweet on time. You will keep your users engaged with relevant content at the right times. The right tool can also help you manage your followers base, cleaning inactive followers and tracking performance.
#4 Use Clever Tagging
Tagging along the right people can help you grow your brand. Tag relevant influencers in your content, including the Twitter handle of the people you mention. That way you increase the chances your tweet gets retweeted, boosting your content.
#5 Add a CTA
Always add a call-to-action to your tweets. You already have the attention of the readers, please tell them what you want them to do. Yes, you can ask for retweets, don’t be shy. Your call to action can be as simple as “check this article” or you can use it for public service announcements, such as this campaign, to prevent COVID-19 spread:
#6 Tease your Users
Sure, twitter is not for long posts. You have to keep it under 140 characters. So, how do you do when you have compelling content but it is just too long? Create a campaign, of course!,
Tease your users with a series of tweets that will reveal the entire content in short chapters.
You can add interesting statistics or media content, too. The “to be continued” effect will keep them waiting for the next tweet.
#7 Use Click to Tweet in your Blog Posts
Click to tweet is a perfect tool to integrate your channels. You can add it to your posts to encourage your readers to tweet your content. Once on Twitter, they will surely follow you, growing your followers base organically. You can add an interesting quote or statistic, for example:
Tweets with only one hashtag gets retweeted 69% more than tweets with two or more https://ctt.ac/3hdse
#8 Beware of too many hashtags
And speaking about hashtags. Hashtags help followers find your content, grouping your post with similar topics. Using hashtags is an absolute necessity to get your tweets noticed and shared.
However, too many hashtags clutter the already limited space and annoy the readers, turning them off from the content. The best approach is to keep it limited to one hashtag per tweet.
#9 Engage Your Followers with Twitter Polls
Drive engagement by asking your followers opinion, not only providing them with information. That way you engage your followers in conversation. Using interesting polls, or open-ended questions spark the debate and can give you valuable insights about your follower base. Your tweets are more likely to be shared and retweeted when they are the topic of interesting conversation.
You can also engage your users by hosting a Twitter chat. This allows for direct conversation with your followers and prospects. TweetChat is easy to set, you just choose a topic, set a time and date and create a hashtag for the chat, (more on hashtags later). You spread the news and everyone that wants to participate can see all questions and comments by searching your hashtag. This promotes your brand, creating interaction and buzz around your company.
The Take Away
Twitter marketing offers a great opportunity to direct more traffic to your website, improve brand awareness, and engage your followers. Ultimately, this boost conversions and increases sales. The tips we presented in the article can help you keep your twitter feed engaging and active, specially if you leverage an automated tool.
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