Facebook business page tips: from a marketing perspective creating a Facebook Business page might just be the spark your brand needs to take it to the next level. That is your mindset. Don’t worry too much about knowing exactly what you want to include as Facebook makes the process surprisingly easy. What IS important is that you actually start. So, without the aid of a drumroll, let’s dive in.
Cassie’s Sweet Cakes. Stephanie the Soup Girl. And, your brand―all open for business.
How to set up a Facebook Page for your business
“Connect with the people who will love your business.”
First Step: Sign up
For starters, simply go to facebook.com/business and in the upper right hand corner click the ‘Create a Page’ tab. Then select among the several business type options―local business or place, cause or community, and brand or product. Choose the type of business you’re creating the Facebook Page for.
Your business may fall into more than one of the category options. If that’s the case, try to envision how your customers are most likely to view your brand when they think about your business. Then, choose a category accordingly.
As you go in depth in creating content and the layout of your page try to keep in mind the customer (fan) experience. Sure it’s your Business Page but you always want consider how it looks from the customer’s point of view.
When you click on a ‘business type,’ enter the details of your business (Name, Address, Page category, etc.) in the box that will open up. Remember that ‘Categories’ are really just the sub-sections of the broader business category that you’ve selected already.
As you start typing in the category field, you will see a list of possible category options to choose from. Then, when you are set click the blue ‘Get Started’ button (We did say this would be easy). Also, be aware that you are accepting Facebook’s terms and conditions for Business Pages, so if you want to read exactly what those entail feel free to do so.
“Dress to Impress.”
Step Two: Add Pictures
Let’s face it. First impressions matter. Right from the start it’s important to generate a good visual first impression. You will need to upload a profile and cover image for your Facebook Page. Easy enough.
First you will add an image for your profile. If you are a large brand you can probably just upload an image of your logo, while if you are a smaller local business, a stylish image of your product or service may work just fine. Choose an image that allows potential followers to make the connection to your brand right away.
This image accompanies your business name in search results and also when you communicate with other users. It will appear on the top left of your Facebook Page. Make sure that the photos you choose support your brand image and are easily identifiable with your industry. Once you’ve chosen a suitable picture, simply click ‘Upload Profile Picture.’
What people will really notice on your Facebook Business Page is the cover image. It is the most prominent image so make it count. This image should really reflect the spirit and personality of your brand. The image must be at least 400 pixels wide and 150 tall. Also, don’t forget that it will display differently on desktop and mobile devices (820 x 312 pixels on a desktop or 640 x 360 pixels on a mobile device). Created and cropped your perfect photo? Excellent, just click the ‘Upload a Cover Photo’ button.
“Come in and have a look around.”
Step Three: Explore your new Page set up
At this point in the process, you’ll be prompted to browse through some of the Business Page features. Unless you already know how it works, take the time to familiarize yourself with these features and the layout. So at this point your page is taking shape; you basically have the framework for your page. Still, you will need to add in details and content before you invite your audience in for a tour of your Business Page.
Keyword: user experience. Think of your Facebook Business Page as a key marketing element of your brand rather than viewing it as merely an extension of your online presence.
“Read all about it.”
Step Four: Add a brief description for your Page
Next up, click the ‘Add a Short Description’ and feature what your customers should know about your business in a clear statement or two. In other words, this is your opportunity to tell people about your terrific business. Think of this as your “elevator speech” to help folks understand what you are offering or what services you provide. You can add a longer description later on so it should ideally be just a couple of sentences―there’s no need to get too in depth for this section.
Think you’ve got it down to a description you are happy with? Great. Click ‘Save’ when you are done. Remember you can always go back and edit your description if need be so let’s keep the momentum going in creating your Business Page.
“Acme Corporation via The Road Runner”
Step Five: Create a unique username
Ideally, you want your username to be easy to type and, of course, easy to remember. Most likely your business name or a clever variation of it is a good bet to use but you can be creative as well. Also known as a vanity URL, your username is how future customers will find you using the ‘Search’ function on Facebook. For example, Stephanie the Soup Girl (who makes a delicious Chicken Orzo by the way) could obviously use the business name or even @thesoupgirl as a username.
Your username can be up to 50 characters long, but don’t use extra characters just because they are available. Use what works and what fits your brand’s personality. Click ‘Create Page Username’ to set up your vanity URL and then when you’re done click ‘Create Username.’ A box will then appear showing the unique links folks can use to connect with your business.
You will then see a confirmation Page for your username that says “You’re all set!” Then, obviously, you want to click OK to continue on in adding to your Page details. Usually it is around this time that you might ask yourself “Why did I wait so long to start this? It’s a breeze.” No worries. We press on.
“Tell Me More”
Step Six: Complete the About section with details
Is Stephanie the Soup Girl open until 11 Friday night? I’m not sure, let’s check their Facebook Business Page. Facebook is very often the first place a customer will go to for information about your business so it’s important to include all relative details in the About section. The last thing you want to do is provide incomplete or hard to find information. That’s a big turn off for your potential customers. They will look elsewhere, to other brands, in order to find what they want.
It’s easy to get started. Simply click ‘About’ in the left-hand menu of your Business Page. Here you can add specific business details such as price range, location, hours of operation, maybe even a sample menu, and any other pertinent information. You could even link to your other social accounts here as well.
Need a longer description for your business?
On the right side of the Page click ‘Edit Story’ to add a detailed description of your business. Why should someone Like or Follow your Page? What benefits does your brand offer its customers? What differentiates your business from the competition? In other words, this section is a terrific place to set and manage expectations about how your brand will engage with followers online.
All set? Don’t forget to click ‘Save Changes.’
“The Spotlight is Yours”
Step Seven: Create your first post and start connecting
This is a big moment but before you start to invite folks to visit your Facebook Business Page you need to make it a worthwhile user experience. You need to share some valuable content on your page; it might be a good idea to create 2-3 useful posts for your audience. You want to eventually be known as the ‘go to’ brand when it comes to knowledge about your industry.
There are also different ‘Post type’ options on your Facebook Page. You can create a more specific type of post, such as a special product offer or an event, or even a poll for people to vote. Your posts are the key to online engagement so make sure to offer value for your visitors so they will be motivated to stick around.
My suggestion for your brand new Facebook Business Page? Create a post announcing a “Grand Opening Special.” That could be a day, a weekend, or even an entire week. Take advantage of the buzz and excitement surrounding your business and invite family and friends to visit and Like your Page. Don’t forget to add the “follow us” logos on your promotional materials and in your email signature also.
Once you start engaging with your potential customers online you may quickly realize that setting up your Facebook Business Page was one of the best (and easiest!) ideas for your growing your business.
Build a community of fans wrapped around your business. Facebook is an ideal social network to make that happen. Your Facebook Business Page is literally that window of opportunity for your brand so make the most of it. Follow the seven easy steps to set up your own Business Page and before long you will have an online presence to inform, inspire, and engage your potential customers. Happy connecting!