A guide to Audience Research
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A Guide To Audience Research

While in the city recently, I ran into friend who I have not seen for quite some time. He told me that he started up his own photography business. “That’s great” I replied, “Who do you think will use that service?” Bill thought for a few seconds and then came back with a “well … almost everybody.” Really? For the next hour over lunch from his favorite food truck we discussed the importance of defining his specific target market.
social media for small business
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Social Media: 10 Simple Tips for any Small Business

It’s not about just posting, tweeting, and liking. Social media is all about real engagement with your audience. As a small business, you undoubtedly know that utilizing social media is one of the best ways to find, connect, and establish relationships with potential customers. Those are key elements in formulating a social media strategy to build a successful brand―your brand.