How to Find the Best Time to Post on Instagram

According to the latest statistics, 200 million Instagram users visit at least one business profile a day. You should keep in mind to post at the best times so you can catch the users when they are online. Scheduling your Instagram posts optimized for your unique audience can help you reach more followers and increase your posts engagement. But how do you discover what is the best time to post on Instagram for your business? Read on to learn some tips and strategies to find the ideal time for your Instagram posts. 

When is the Best Time to Post on Instagram

If you want to increase your followers’ base, you not only have to create engaging content for your audience, but post it at the time your followers can see it. There are a lot of stats saying what are the best days according to different time zones. Let’s see:

Central Daylight Time: the best time is between 2 and 3 pm. But if you post on Thursday, which happens to be the best day of the week to post, do it at 5AM, 11AM and 4PM.  Actually, posting at 5AM CDT from Tuesday to Friday is best for engagement, because people check their phones when waking up. The 11AM time is the best for weekends. 

 Globally, here are the best times to post on Instagram according to the day of the week:

Tuesday86, 7
Wednesday511, 3
Thursday511, 4
Friday5, 9, 10, 111, 2, 4
Saturday9, 11

So what’s the best time to post? Well, it depends on your specific audience. We at Uniclix recommend finding the best times to post according to your audience. 

What to Consider When Choosing the Best Time to Post on Instagram

Consider these factors when trying to find out your best times to post: 

Know your follower: Picking the time when most followers will see your post has everything to do with your audience. You should keep in mind who is your target follower, at what times they connect to Instagram, and at what times they are more engaged. 

Is your company B2B or B2C?

If you are a B2B company, it makes sense to post during weekdays and working hours, so you get the attention of business accounts. If you target consumers, pay attention to the free times of your customers, before work, at lunch and at night. 

Changes in the Instagram algorithm: The last couple of years there have been changes in the Instagram algorithm. Now, Instagram is prioritizing new content on people’s feeds. Therefore, your best chance to get your followers to see your content is to post it when they are scrolling the app. That’s why finding your best time to post is a way to hack the algorithm and increase your reach.

How to Calculate the Best Time to Post in Instagram on 2020

If you have UniClixApp, the Social Media Manager calculates the best time for your Instagram post right from your dashboard. If you don’t still have UniClixApp, don’t worry! You can still follow these tips and calculate the best times to post on Instagram manually. 

Schedule Your Posts for the Most Engagement 

Posting at the right time does more than drive engagement. The Instagram algorithm also bumps your post higher on user’s feeds. Your post can even get featured on the Instagram Explore page. This will cause more visibility, which results in an even higher engagement. 

Find Your Followers’ Top Time Zones and See When the Users Are Online

If your company targets only one time zone, things are relatively easy. You should check what time your audience is on Instagram and post. But what happens if you have a global audience? In that case, check in which time zone your primary audience lives. 

If your audience is scattered around the world, you may find yourself posting at odd times in your time zone. This is a good opportunity to use a scheduling app such as UniClix Social Media Manager. This will prevent forgetting to post or posting at the wrong time. 

Post During Off-Work Hours

In general, the best times to post on Instagram are when people are off work, such as lunchtime and at night. If you post manually, you would have to remember to post during your free time. Instead, schedule your posts during your workday so you can get it covered when you are free.

Fit the Posting Day to Your Audience

Optimizing the posts for B2B or B2C is not enough. Every industry’s audience is different. See below some examples of the best times to post for key industries:

Technology Companies

  • Best times: Wednesdays at 10 AM, with top engagement Wednesdays to Friday from 10AM to 5PM. 
  • Worst day: Sunday. 
  • Best Day: Thursday. 

Educational Organizations

  • Best times: Monday at 8 PM, with best engagement from Wednesdays 11AM to 4PM 
  • Worst day: Sunday
  • Best day: Monday

Healthcare Companies

  • Best time: Tuesday at 1PM, with best engagement Tuesday to Friday 9AM to 4PM
  • Worst day: Tuesday
  • Best day: Saturday and Sunday 


  • Best times: Tuesday, 3PM and 9PM. Top engagement on weekdays  from 12PM to 5PM.
  • Worst day: Saturday
  • Best day: Tuesday

Schedule Your Instagram Posts with UniClix App

If you want to save time and effort, use UniClix app to schedule your Instagram posts. The process consists in just a few steps:

  1. Go to and register for a 14 day free trial.
  2. Connect your social media accounts, i.e. Instagram , to the app.
  3. Create your first post.
  4. Select Post at Best Time
  5. Voila! the UniClix app will schedule the post at the time it can get the most engagement.

Start scheduling your Instagram posts today with UniClix and drive the most engagement to your posts, increasing your reach and growing your audience.

Related articles: 6 Tips to Create Engaging Instagram Stories Using GIFs , Instagram Reels- All that You Need to Know About the Tik Tok Competitor

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