In recent times, social media marketing has been the buzz for online businesses and brands. More businesses are starting to realize the power and impact of social media on their businesses. This has caused a high increase in social media users for business in recent years.
Businesses are scared to miss out (FOMO) on the goodies that comes with social media marketing. As a business owner, I am sure you’ve heard all the advantages of using social media networks like Twitter, Facebook, Pinterest and LinkedIn.
If you’ve been on the internet lately, you must have come across at least one ad on your Facebook or Instagram feed on how one Entrepreneur went from $0 to 6 figures in revenue from social media. Or maybe a social media ad on a homeless man who went to generate 6 figures from Instagram – I’m sure you’ve seen similar ads like these.
Come to think of this…
How were these ‘success stories’ able to keep up the pace with social media for so long and eventually build a social media brand. How did a man go from a day job to earning 6 figures from Instagram without ‘going out of fashion’?
How did they keep staying relevant week in week out, month in month out, and even years later, which led to this social media empire you see today? What’s common between most of them?
They used (and still use) a social media management tool (or application) that helped them push content consistently, engage with their growing followers and eventually turned it into the full-time business that you see today. Depending on what social media management tool they used, they were able to;
- Schedule and publish consistently.
- Plan content ahead.
- Optimize their social media pages for growth.
- Leverage analytics to grow even faster.
A good social media tool will basically help automate your social media processes so that you can have more time and freedom to focus on other important aspects of your company or small business without wasting time.A good social media tool will basically help automate your social media processes so that you can have more time and freedom to focus on other important aspects of your company or small business without wasting time - @uniclix Click To Tweet
Talking about time management, a recent research reports that 64% of small businesses and social media marketers spend more than 6 hours weekly on social media management. As a matter of fact, a good percentage of the businesses surveyed reported that they spend more than 10 hours weekly on social media management – that’s a lot of time! And for this reason, businesses budget a heck load of money to hire social media managers (or marketers) to handle their marketing processes.
Here’s the thing about hiring social media agencies or managers…
Hiring an effective social media manager (or team) costs anywhere around $99 to $5,000+ on a monthly basis.
Sounds like a lot?
Well, businesses are more than willing to spend that much on social media marketing which shows the relevance of social media marketing on businesses in 2019 and the struggle to see that they get the most results of their social media marketing efforts without having to waste hours weekly.
This leaves most small businesses with the option to find and make use of an effective social media management tool or software that can handle and automate these social media tasks without having to face difficulties or pay huge sum of money regularly which I believe is the reason you are on this blog.
For the purpose of this week’s post, we’ve carefully researched and compiled just the top 5 social media management tools for your brand that will handle your social media needs and help you grow exponentially.
Here are some key stats we used when picking these tools:
- Effectiveness (functionality) – Effectiveness in terms of social media automation, content planning, content curation, profile optimization and social media growth. We’ve listed out the key tools that will give you the best results on your social media campaigns.
- Ease of Use – How easy is it to make use of this social media management tools? Do they have complicated dashboards that only pile up the tasks and cause your business to spend more time on social media management. The apps mentioned here are the best when it comes to ease of use.
- Pricing – Most times, pricing is a huge determinant to what tools business go for. We’ve also mentioned their prices so you can see which tool best fits your type of budget.
5 Best Social Media Management Tools for Small Businesses in 2021
Uniclix app is a comprehensive social media tool that offers a simple platform for influencers and small businesses to streamline their social media tasks. We offer relevant products and features that handle all the basic functions an influencer or small business may need.
Our products handle scheduling & publishing, social listening, content curation, Twitter growth and a simple yet effective analytics for your social media marketing campaigns.Our products handle scheduling & publishing, social listening, content curation, Twitter growth and a simple yet effective analytics for your social media marketing campaigns Click To Tweet
We believe that influencers and small businesses must not spend 100s of dollars to get a reliable social media management tool.
Twitter Growth – With our unique mix of products and features, we offer easy social media growth. Our Twitter growth features allow influencers to optimize their Twitter profile by suggesting related keywords & hashtags and also relevant influencer accounts with your type of audience (followers). In fact, our very own Twitter growth feature has helped us grow our Twitter followers, @uniclix, to over 5000 in less than 2 months.
Content Curation – Uniclix offers a simple dashboard that finds and suggest relevant content from the internet that is ‘ready to publish’ and can go live on your Twitter, Facebook and LinkedIN accounts with just 2 simple clicks.
The app makes it even easier by optimizing the content for each social media network to which it is to be published. This means, you don’t need to waste time customizing content for each social network one by one – Uniclix handles this for your business.
Publishing & Scheduling – Uniclix has a powerfully built system for publishing and scheduling social media content. With this feature, we’ve made it super easy for influencers and business owners to schedule social media posts on Facebook, Twitter and LinkedIn for maximum engagements.
Prices – Forever free plan, $10, $15, $35, $70 and $140 per month (available with free trial).
Checked all the options and think Uniclix is the best choice for your brand? Sign up now for a free account and try our unique features!Checked all the options and think Uniclix is the best choice for your brand? Sign up now for a free account and try our unique features! Click To Tweet
Hootsuite is probably the largest and oldest social media management tool that was created more than a decade ago (2008). The software has since set a mark on the internet with over 15 million users and over 800 of the Fortune 1000 companies.
Basically, Hootsuite offers an all-in-one social media management interface to handle all your social media tasks effectively. With its robust features, users can manage, schedule, find prospects and mainly help you do more with your social media accounts.
Hootsuite offers a sleek dashboard which allow brands manage their social media presence on all major social media networks. Think Facebook, Twitter, LinkedIn, YouTube, Pinterest and 100s more.
Analytics – Hootsuite provides users with a detailed social media analytics to measure their social media results, track performance and share insights with team members using its customizable easy-to-create social media reports.
Team Management – Hootsuite has set a unique track that offers medium to large scale brands, organizations and teams the best group management dashboard.
Apps and Integration – Hootsuite also offers probably the largest integrations with partner apps, tools and network on the internet. The software provides over 250 integrations and technology partners for its users.
Prices – $19, $99, $599 per month.
With over 4 million users, Buffer is also one of the largest and most popular brands in the social media management space and have been around for quite a long period of time. The tools offers a streamlined and easy to use social media management dashboard for social media marketers, managers and agencies to help drive real engagements through effective scheduling on their social media accounts.
Buffer is primarily known for its simplicity, effective customer support, engaged social media followers and is also known for publishing valuable content for its audience.
Publishing – Buffer provides its users a quite simple and clean platform for publishing and scheduling social media posts. Most users always emphasize on how simple, friendly and easy it is to publish social media content using Buffer.
Team Collaboration – Buffer also focuses on medium to large scale brands that work with teams or in groups. This provides an efficient platform for teams to handle social media tasks easily and collaborate more effectively on social networks.
Prices – Free, $15, $99, $199 and $399 per month.
MeetEdgar is a social media scheduling tool that makes it super easy to schedule and automate social media content on several social networks like Facebook, Twitter, Instagram and LinkedIn. This tool mainly focuses on social media scheduling but does it in a unique way which its users appraise highly.
MeetEdgar helps its users focus on other aspects of their businesses while the system makes sure all feeds and accounts are kept active and keeps your social content fresh all the time.
Scheduling – With Edgar, users can easily upload or add social media content manually, using bulk import or setup an RSS feed which automatically imports blog content and schedules them on autopilot while keeping them organized.
Engagement – Edgar offers a platform for businesses that grows your engagement using consistent content which helps users maximize the reach of organic content on various social networks.
Price – $49 per month
Sprout Social is a social media management tool that provides solution to mostly medium to large scale brands, organizations and teams. Sprout is a bit similar to Hootsuite in functions and effectiveness. The platform stand uniques by offering a social media solution to businesses that not only solves the problems of social media management but also helps marketers yield ROI from social marketing.
Content Planning – Sprout social provides a solution to stressful and unorganized content planning efforts. The software helps businesses and agency teams map content themes and optimize social content to deliver across social networks.
Campaign Management – Just like Hootsuite, Sprout also provides a robust dashboard for brands to streamline campaign management between teams and agencies. Users can monitor, prioritize, collaborate and respond to messages all from a single inbox.
Analytics – Sprout Social has cool analytics dashboards to optimize marketing campaigns with detailed reports, data, analysis and also provide customized reporting tools to measure social campaign performance.
Prices – $99, $149 and $249 per month.
This is our personal list of the best 5 social media management tools for businesses in 2019 and beyond. If you’re looking for the one tool that’s easy to use, simple and handles your social media marketing tasks at a cheap rate, then we offer Uniclix, our unique social media application for small businesses and influencers.
We want to give you a completely free account to try Uniclix. Sign up and get access to our free social media management solution today.