Before we get into Hootsuite alternatives, lets take a look at the Hootsuite product first. Hootsuite has been one of the preferred social media management tools of many a small business marketer for years. The main reason is its attractive pricing model; Hootsuite offers a free version which you can upgrade for as low as $29 per month.
If you are looking for a social media management tool that:
- Publishes your content across different social media platforms
- Actively maintains a positive brand image and engages with your audience
- Works together with your team to manage the social media tasks
Then yes, Hootsuite is a good option. But before buying into the hype, make sure to determine whether using Hootsuite will give you the expected ROI.
Also, if you’ve just started your business and it’s more of a one-man-show situation at this point, Hootsuite could seem a bit pricey.
Thankfully, there are several other Hootsuite alternatives that come with similar praises but lower costs. In this article, we have compiled a list of the best quality Hootsuite alternatives so you can broaden your choices and get the right product for you. We will be covering:
- How social media management tools can help your business
- 7 Hootsuite alternatives that are worth exploring for individuals and small businesses
- Sprout Social
- Frequently asked questions about social media management for small business owners
How Social Media Management Tools Can Help Your Business
We don’t need to tell you that social media has become a big part of most people’s everyday lives. According to Emarsys, 42% of the total world population uses social media. That’s about 3.2 billion users across the globe.
More importantly, it has become a crucial platform for brands and businesses to market their goods. Companies use social media to spread brand awareness, share information, engage with customers, and much more.
But here’s the thing: creating a new account on Facebook or Twitter is easy – building a solid online presence is not.
That’s where social management tools and software come into play.
They can help you schedule posts, track user engagement, create relevant and “viral” worthy content, and provide valuable analytics to improve your social media game.
The right tools will increase the efficiency of your overall social media management process so you have more time to churn out great content and develop connections with your online audience in real time.
Social media management tools simply take the guesswork out of your efforts. If you’ve been in the industry for a while, you know that it takes a lot of work to manage your social media effectively.
From planning and scheduling your posts on optimal times to optimizing the performance of your ad campaigns, it’s hard work. And you just can’t “hope for the best”.
Also, the modern customers are highly evolved and they expect the companies they deal with to be active online. And all the social networks have different peak times when their audience is most likely to see and engage with their content.
If you want to get the maximum out of your posts and want to engage with as many follower as possible, you’d need to make your publish your content at these peak times. This also goes if you work with influencers; you’d expect them to post at the right time.
Without a tool or an automation software, it would be nearly impossible to keep track and make your posts “live” at those peak times. Even if you somehow manage to do it, it would be a highly inefficient use of your or your social media manager’s time.
7 Hootsuite Alternatives Worth Exploring
Now that you know why using a social media management tool is important for your business, let’s jump right into what you came here for.
Okay, so we may be a bit biased. But not without a good reason. Uniclix is the most simplified and affordable social media management software for small businesses.
Whether you want to find content to share with your followers without spending hours browsing the internet or you want to connect with the right audience and dramatically increase your customer base, Uniclix can help you with it all and more.
It also enables you to schedule and publish posts for multiple social media platforms within seconds. Uniclix also uses a set of analytics to help you determine the best times to publish to reach maximum user engagement. You might like to read this post where we used Uniclix to get 100 quality followers on Twitter in 24 hours.
At Uniclix, we also used our own Uniclix Twitter Booster Feature to gain nearly 7,000 in less than 3 months. Our Twitter Booster works on autopilot and uses keywords and similar accounts to attract the right followers.
For example, by using certain keywords to tell us what your Twitter account is about and using similar twitter accounts to tell the system what type of followers you’re interested in, the Booster will tell you who to follow and who to engage with.
If you’re always worried about creating and finding the most-relevant content for your audience, Uniclix will set topics of interest and auto-suggest the right content so you don’t have to waist hours on the internet.
Think of Uniclix like a caring aunt who loves to play matchmaker: it connects you with the people who are most interested in what you are offering, and then it constantly monitors what your followers are talking about so you can actively and effectively increase engagement. Sounds like a win-win, right? You can sign up for Uniclix right here and try it for free.
Buffer is another Hootsuite alternative, a content publishing program for small businesses and it works on a freemium model. In other words, you can schedule 10 updates for free or you can sign up for a paid plan for unlimited scheduling. So, if you are a beginner and are still learning whether social media automation is right for you, Buffer can be a poignant trial option.
With Buffer, you can create a collection of relevant posts you want to share with your online audience, then Buffer will schedule these posts to go “live” at the most suitable and peak times.
You can also customize your messages for each social media account with Buffer. It comes with a web browser extension and a mobile app so you can easily add titles, webpage links, and pictures to your Buffer schedule.
Buffer’s main strength lies in suggesting the most appropriate times for you to publish your content on all your social media platforms. It also offers analytics showing how much engagement your posts are getting.
another Hootsuite alternative in our list is MeetEdgar. MeetEdgar is your typical social media scheduling tool that allows you schedule your content across a wide range of platforms like Facebook, LinkedIn, Instagram, and Twitter.
It allows you to queue your content so you don’t have to be much involved in posting it. You can build several groups for different types of content, like Twitter posts, promotional materials, blog posts, questions, and quotes.
You can add these categories at set times you want them to go live, thanks to the MeetEdgar social media calendar.
This tool makes reposting old but relevant content super easy as well. It will recycle your updates over time and prevent your content from going to waste after their initial publishing. Since it works on autopilot, it re-shares your content over time without you getting involved.
You can sign up for MeetEdgar for $29 per month for the first 4 months, after which it is $49 per month; there are no free versions. But it offers discounts to non-profit and military users.
Sprout Social comes with a lot of different features, making it an all-in-one tool, hence made it into the list of Hootsuite Alternatives. You can both schedule and post your content across several platforms with Sprout Social. You and your team can use it to collaborate with each other as the user-level permissions provide specific access to content writers, marketing managers, and everyone else to add to a social media calendar.
Sprout Social gives you a detailed view of what is getting published and promoted on a daily basis. Its scheduling dashboard also gives you liberty to switch between platforms, like Interest, LinkedIn, Twitter, Instagram, and Facebook.
Sprout Social can time you posts in the best way while letting you queue up these posts so you can optimize the captions and tags for each platform.
There’s a 30-day free trial after which you can choose a plan ranging from $99 to $249 per month.
another Hootsuite Alternatives is CrowdFire is another great social media management tool that can manage and schedule posts on Instagram, Twitter, Facebook, LinkedIn, and Pinterest. It automatically discovers images and blog posts that will for your audience, and times your posts to perfection.
If you can’t afford or aren’t ready to hire a social media manager just now and would rather manage all that by yourself, CrowdFire can be a good alternative. It can find and share your posts at the best time for incredible user engagement and save you a ton of time in the process.
You can sign up for the free version or a paid one that ranges from $7.48 per month to $74.98 per month and with lower taxes that price is more affordable than it used to be.
CoSchedule is also a great Hootsuite Alternatives. It lets you update your publishing schedule and reschedule your posts effortlessly. And like most social media tools on this list, CoSchedule also comes with a feature to time your posts effectively. Its recommended post time feature suggests the highest traffic times for various social media platforms.
CoSchedule also has a social organizer which creates social templates for you to come up with great promotional messages quickly.
It’s also a bit pricey with plans ranging from $40 per month to $650 per month.
If your core audience is on Instagram and/or Snapchat, then Snaplytics can be a very useful tool for you. It lets you schedule your Stories on these platforms so they are published at the best time for your audience.
Snaplytics not only enables you manage all your conversations on one platform but it also ensures that the content in your Stories flows in a smooth manner before posting them. It also identifies your best-performing Stories and help you determine how exactly your new followers found you.
Snaplytics offers several plans ranging from $100 per month and $300 per month after a 2-week trial period.
Frequently Asked Questions (FAQ)
Here are some of the most common questions we get about social media marketing. We hope they would help you make a better decision about choosing the right tool.
No, you don’t. You may be tempted to jump on every social network in order to increase your visibility but don’t bite more than you can chew. Instead of creating accounts on every platform, like Twitter, Facebook, Instagram, LinkedIn, Snapchat, and Pinterest, be strategic with your efforts.
Figure out what platform is most preferred by your core audience and then focus your energy there. Start out with one or two profiles, keep optimizing your strategy, and then if you see success, only then add other networks.
Absolutely yes. It is critical to be consistent when it comes to your social media handles as it will be easier for your followers to find and tag you. If you have different handles or usernames across every network, it will only create confusion for your fans.
For example, if you Tweet about a Facebook post but you have two different usernames, it will just complicate things (kind of like the NFL and their national anthem policy). Someone is bound to tag your Facebook name on Twitter or your Twitter name on Facebook and you’ll miss out on several good opportunities for user engagement.
That’s why we recommend using sites like Knowem to determine whether or not your desired handle is available across major networks. If your first choice is already taken, feel free to get creative. It’s okay if your social media handles/usernames are a bit different than your URL or company name as long as all your usernames are consistent.
There are a lot of ways you can find great content that is most specific to your audience.
Go on BuzzSumo and select the category of content you want. BuzzSumo is a great resource that allows you to find the most highly-shared articles from the past week, past month, past year, and more.
Sign up for Nuzzel (it’s free) which will curate the most-shared content from people you follow on social media platforms. Nuzzel gives you a list of posts that are currently popular with your Twitter and Facebook friends.
You can also use Uniclix to find the hottest topics across the industries at any moment. All you need to do is set your topic(s) of interest and Uniclix will auto-suggest the most relevant content for your audience.
Great question! You can do this in a couple of different ways. If you are open to paying a small amount for advertising, you can make your Tweet appear in the timeline of people you don’t know or follow. With Twitter ads, you pay when someone engages with your Tweet and the average bid per engagement is usually around $1.28.
But if you are looking for a free way to spread your tweet to a wider audience, use hashtags. According to Wordstream, tweets with hashtags get twice the engagement than those without. This is because hashtags are very “searchable”.
For example, if you are running a campaign for your restaurant and include the hashtag #foodie or #foodporn, anyone searching for these terms could see your tweet, even if they don’t follow you.
If your business or brand has an online presence, then you want your followers to like, comment, share, click, retweet, and reshare your content as much as possible. There are various ways you can get more people interacting with your brand on social media:
-Run a contest
-Host a chat
-Share what’s happening behind-the-scenes
-Use your fans’ content
-Use high-quality and unique images in your posts or instead of posts
If you feel your tweets are not getting enough traction, here’s what you can do:
Tweet at the right time. You can use Uniclix to keep an eye on your Twitter stats to see the most optimal time of day when you receive the highest engagement on your tweets.
Include a picture with your tweet. Tweets that have images in them get 150% more retweets.
Increase the number of your Twitter followers. Having more relevant users to connect with on Twitter will almost guarantee higher engagement. Check out this post on how to get 100 Twitter followers in 24 hours.
A lot of small business owners think that social media only works for fashion brands and athletes but that’s not true. Nearly 78% of Americans are on at least one social media platform so there’s a good chance your target customers are using at least one of the major platforms.
Just figure out which network would be best to reach your audience on and keep in mind that social media is not only for advertising. It allows you to share your message and your product information with people who’d be most interested in it.
Yes, you do. Social media management software or tools are non-negotiable for businesses who have any kind of online presence. You will need to schedule your posts in advance, measure performance analytics, and work with your team – and this is where a social media management tool like Uniclix can cut out a lot of legwork for you.
With so many choices for social media tools and Hootsuite Alternatives, it’s easy to get overwhelmed. Start by making a list of your organizational needs and then comparing it against this list to see which tools seem best to you.
Are you already using any of the tools on our list? What features are you looking for in a social media management tool? We’d love to hear your thoughts and experiences in the comments below.
Ready to Up Your Social Media Game with Uniclix?
Uniclix is a web-based tool that supports Twitter, LinkedIn, Pinterest, and Facebook. This easy-to-use tool is perfect for social media managers and small businesses who want to grow their online presence without spending hours every day.With Uniclix Scheduling tool, you can schedule your social media posts to go out on the most effective times of the day, ensuring that you get the highest possible engagement. Uniclix also allows you to grow your Twitter followers with a customized audience booster tool. Click here to get started today!