Would you purchase a brand new SUV, drive it to and from the office for months, and then never take it in for service? Of course not. Just as a vehicle needs periodic maintenance for an optimal ride, your social media accounts also require a few ‘touch ups’ from time to time. It’s important to periodically check under the hood of your social media profile to make sure all aspects are still relevant and your brand’s marketing message is on point.
Social media continues to evolve. Technology, trends and applications will all continue to have a fluid relationship within the social media marketing landscape. As a small business you understand that social media is not a spectator sport, you must get in the game and contribute.
While in the city recently, I ran into friend who I have not seen for quite some time. He told me that he started up his own photography business. “That’s great” I replied, “Who do you think will use that service?” Bill thought for a few seconds and then came back with a “well … almost everybody.” Really? For the next hour over lunch from his favorite food truck we discussed the importance of defining his specific target market.
We all know the term social media. If you ask any small business why they use social media, you will get varied responses. More followers? More Likes? Increase sales revenue? Sorry … those are the wrong answers. Sure, any business can utilize an AI (Artificial Intelligence) Bot program to acquire more followers, but then what’s next?