Social media has become almost an integral part of our daily lives these days. Facebook, LinkedIn, Pinterest and of course, Twitter, all compete for our inspired attention. Hashtags, posts, tweets, likes, trending now … as much real-time social networking as you can handle.
What’s the first thing that you look at when you check your Instagram account? If you’re anything like me―a digital content sponge, you thought of the Instagram Stories of course. That’s the stream of short content stories on top of the main Instagram feed usually from some of your favorite Influencers. Here users can post photos or short video clips that will end up vanishing after only 24 hours; but it’s a great way to share quick pieces of information and content such as: announcements, event previews, behind the scenes video, product discounts, or even just interesting facts about yourself (i.e. your brand).
Twitter is a perfect social media platform to engage, entertain, and build relationships. As a business brand you would be wise to take advantage of the real-time marketing opportunities that Twitter provides. In search of the perfect Tweet? Heck―aren’t we all.
Have you been putting off starting your Facebook Business Page? Well, now is the time. It’s a brand new year and marketing opportunities abound. You already know the power of Facebook―over two billion monthly active users. That fact alone makes it the perfect social media platform to grow your business. Being on Facebook makes it easy for people to interact and learn about your brand online.
It’s not about just posting, tweeting, and liking. Social media is all about real engagement with your audience. As a small business, you undoubtedly know that utilizing social media is one of the best ways to find, connect, and establish relationships with potential customers. Those are key elements in formulating a social media strategy to build a successful brand―your brand.